Head of Membership Loyalty
Hybrid – WFH and 2 Days East Grinstead Office
Basic Salary £75,000-£80,000 dependant on experience with excellent benefits including 25 days’ holiday plus bank holidays, a generous pension scheme with enhanced employer contributions, private health insurance after probation, wellbeing and lifestyle discounts, annual incentive opportunities, and access to a wide range of Club travel and leisure perks.
Full Time, Permanent
Our client, a leading and long-established membership organisation, is seeking an exceptional Head of Membership Loyalty to drive the evolution of its core membership proposition and deliver ambitious growth plans.
This is a high-impact, strategic leadership role where you will act as the product owner and commercial lead for the organisation’s membership and loyalty offering.
About the Role
Reporting to a senior commercial leader, you will take ownership of the membership product strategy, including proposition design, pricing, segmentation, and loyalty frameworks. You will work cross-functionally with marketing, digital, commercial, and operational teams to ensure the membership offering is compelling, scalable, and commercially optimised.
Key Responsibilities
Own and develop the membership product roadmap, including structure, tiers, pricing, and benefits
Lead the evolution of the loyalty strategy, creating a compelling value proposition that drives retention and lifetime value
Take ownership of the membership budget, including acquisition, retention, and revenue targets
Develop segmented propositions to appeal to new and existing audiences
Design and deliver partnership-based membership products to support third-party acquisition channels
Collaborate with marketing teams to ensure propositions are highly marketable and drive growth
Analyse performance data, including LTV, churn, and engagement metrics, to continuously optimise the offering
Act as the custodian of member experience, improving journeys and touchpoints across all channels
Work closely with IT and operations to ensure seamless delivery of membership products
Ensure compliance with relevant regulatory frameworks (e.g. GDPR, digital regulations)
Skills & Experience Required
Essential
Proven experience in a senior product, proposition, or membership leadership role
Strong commercial and financial acumen, including pricing strategy and revenue optimisation
Deep understanding of segmentation and customer lifecycle management
Experience designing and delivering loyalty or rewards programmes
Strong data-driven mindset
Excellent stakeholder management skills
Track record of delivering growth in membership acquisition and retention
Strong leadership capability with team management experience
Excellent communication, analytical, and problem-solving skills
Desirable
Experience within a consumer membership, leisure, or subscription-based environment
Experience developing partnership or affiliate-based acquisition models
Familiarity with CRM, digital platforms, and customer data ecosystems
To apply for this role please send your CV
Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 14+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.