Who you are
- Minimum of 5 years of progressive and diverse experience within a similar SEO role
- Demonstrable experience in improving SEO metrics and working with platform migrations
- Demonstrable experience in geographical targeting and local search
- Demonstrable experience with using a variety of Search Engine Optimization tools and platforms such as Naver and Google Search Console, Naver and Google Analytics, BrightEdge
- Proven knowledge and experience implementing SEO technical solutions HTML/CSS/JS coding skills
- Proven skills in working with all common Microsoft packages including strong Excel skills as well as in working with automation on data scraping tools and scripts
- Strong communication skills with business and technical stakeholders
- Excellent language skills in both written and spoken English
- Demonstrable experience or strong understanding of Generative Engine Optimization (GEO), AI search and emerging search behaviours
- Experience in optimizing content for visibility across traditional search engines and AI-powered search platforms
- Strong understanding of AI search and earned media, with the ability to identify content opportunities and manage online communications.
- Preferred: Knowledge of IKEA Brand, culture, values and way of working
Your responsibilities
- Provide SEO (Search Engine Optimization) expertise in both onsite and offsite factors across all digital touchpoints to product teams by supporting in definition of user stories and providing research and analytics feedback
- Analyzing, reviewing and implementing SEO updates and tactics across the digital touchpoints providing recommendations for content and technology to increase visibility on all major organic search players
- Perform ongoing keyword research and content optimization aggregated with a global scope
- Responsible for SEM (Search Engine Marketing) to find the best balance across organic and paid search
- Collaborate cross-functional with content creators, markets and stakeholders to identify new SEO opportunities and develop common solutions
- Use the insight from the Data Science & Analytics teams to understand search visibility, using this data to inform designs for use interfaces to improve the user experience
- Work across initiatives within INGKA Group, steering solutions towards the correct focus on customer experience
- This position will report to Integrated Media & Marketing Communication Manager
Our team within IKEA
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
Questions and support? Let's connect!
For internals, please have a conversation with your line manager before applying. As part of the recruitment process, we will contact your line manager to request a reference. Please note that we cannot proceed with your application without a completed reference form from your line manager.
If you have previously worked at IKEA, you must disclose this in your application. We may also contact your former IKEA organization for a reference.
Please note that interviews will be conducted on a rolling basis, and the recruitment process may close earlier than the stated deadline if a suitable candidate is found.
If you have questions regarding recruitment process, please contact to rosie.han@ingka.ikea.com.