At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Booking.com is one of the world’s leading digital travel companies. As part of Booking Holdings - including Priceline and Agoda - we help advertisers reach high-intent travelers through the Travel Media Network, connecting brands and destinations to audiences across our platform and beyond. Our Ad Tech stack is the backbone of this network - powering audience management, data collaboration, targeting, measurement and campaign delivery across channels.
The hand‑on Senior Ad Tech Specialist is a cornerstone role who thrives on solving complex technical challenges, and ensures the technology behind our advertising business operates efficiently, compliantly, and at scale.
This person will own the administration, configuration, and optimization of our ad tech platforms (including DSPs, ad servers, and data platforms) while driving audience management, addressability, and data collaboration initiatives. Your central position in the team will help us build tooling that respects traveler privacy at every level, whilst connecting us to the right players in the digital advertising ecosystems, evolving as cookieless approaches continue to develop, and as regulations worldwide change.
They will work closely with the Ad Tech Product Manager, Ad Operations, and Commercial Excellence to bridge the gap between commercial use cases and technical execution - ensuring our ecosystem is future‑proof, privacy‑compliant, and ready for scaled growth. Booking.com will always work in a customer‑centric way - making sure that advertising does not harm the traveler experience, but your expertise and energy will help build our advertising business as a fast moving and growing growth engine.
Key Responsibilities and Duties:Ad Tech Platform Management
- Dive deeply into daily administration, configuration, and troubleshooting of Booking Ads’ ad tech stack - including DSPs and ad server environments.
- Manage seat and user access, billing configurations, and platform integrations in collaboration with IT and Procurement.
- Monitor performance, delivery, and tracking setup to ensure optimal campaign execution.
- Ideate and lead internal testing to improve campaign performance.
- Proactively research and evaluate emerging ad tech tools and developments, analyze potential opportunities, and provide high quality recommendations to management for solutions that can drive business growth, unlock new capabilities, or address existing challenges.
- Support onboarding of new ad tech vendors or partners as the stack evolves.
Audience Management and Activation
- Take full ownership end‑to‑end of our audience management - from ingestion and segmentation to activation across DSPs and external partners.
Collaborate with Data Science and Product teams to connect audience signals with campaign strategies.
Partner with the Ad Tech PM on initiatives around first‑party data utilization, addressability, and privacy‑safe targeting.
Maintain taxonomies, naming conventions, and governance around audience and campaign data.
Data Collaboration and Addressability
- Lead the operational setup for data partnerships and collaborations (e.g., clean rooms, data matching, and consent frameworks).
- Work closely with Legal, Data Governance, and the Ad Tech PM to ensure compliance with GDPR and global data regulations.
- Support implementation of new solutions for cookie‑less targeting and measurement.
- Track and test emerging identity solutions and report findings to leadership.
Process and Platform Enablement
- Partner with Ad Ops and Campaign Management to ensure systems and workflows are aligned across teams.
- Create documentation, training materials, and onboarding guides for internal users.
- Develop and maintain standardized processes for trafficking, tagging, and measurement.
- Ensure connectivity across systems and help build automations.
- Support troubleshooting and escalation on platform‑related issues with external vendors.
Cross‑Functional Collaboration
- Work closely with Product, Marketing, Data Science, and Commercial Excellence to translate business requirements into ad tech solutions.
- Collaborate with Yield and Finance to ensure data integrity in delivery and revenue tracking.
- Support PM Ad Tech in vendor roadmap discussions, feature testing, and pilot programs.
- Liaise with global BHI teams (Agoda, Priceline) to ensure tech stack alignment and shared learnings.
Experience
- 6+ years of experience in ad operations, ad tech, or programmatic advertising environments.
- Hands‑on experience with DSPs (e.g., The Trade Desk, DV360
€70000 - €90000 monthly