About the role
This is an exciting opportunity for a graduate or early-career professional to join the Citizen Watch UK Marketing Team as the Digital Performance Marketing Executive, working across multiple brands, including Citizen, Bulova, Frederique Constant and Alpina.
The primary focus of this role is to support and drive performance marketing programmes, including Paid Search Campaigns (Google Ads, Shopping & Lead Generation), Performance SEO and Affiliate programmes.
The role will encompass setting up campaigns, performance analysis, consumer analysis and reporting across these digital activities, ensuring the performance marketing matches the business goals and sharing consumer insight from channels and websites. This role offers an excellent opportunity to develop hands-on experience and build a strong foundation in digital performance marketing..
Key responsibilities will include:
* Lead and optimise performance marketing campaigns across Paid Search, SEO, and Affiliate channels to drive ROI
* Collaborate with agencies to deliver best-in-class campaign execution and continuous performance improvements
* Plan, launch, and scale acquisition campaigns to increase traffic, engagement, and conversions
* Manage and grow affiliate partnerships through compelling content, offers, and promotional assets
* Develop and optimise landing pages to enhance customer experience and maximise conversion rates
* Monitor budgets and campaign spend, making data-driven adjustments to improve efficiency and returns
* Analyse performance data and KPIs, translating insights into actionable strategies
* Track customer behaviour and channel trends to refine targeting and improve the customer journey
* Produce clear, insightful reporting to inform stakeholders and support decision-making
* Stay up to date with digital and eCommerce trends, identifying opportunities for growth and innovation
About you
The ideal candidate for this role will:
* Have some experience or exposure to performance marketing channels (Paid Search, Demand Generation, Affiliates, and SEO), with an interest in driving acquisition and ROI
* Be data-driven, with an interest in analysing customer and consumer data to inform strategy and optimise performance
* Demonstrate an understanding of eCommerce platforms and an interest in tools such as Google Analytics
* Have some experience planning, executing, and tracking campaigns that drive meaningful consumer engagement
* Communicate with clarity and confidence, both in writing and verbally, across a range of stakeholders
* Be a collaborative team player who thrives in cross-functional environments
* Bring curiosity and creativity. Be confident in presenting ideas, challenging thinking, and developing innovative solutions
* Be highly organised, with a keen eye for detail and the ability to manage multiple priorities effectively
* Show initiative as a self-starter, with the motivation and ownership mindset to shape and grow a key role within the marketing team
Please note: candidates are required to submit a cover letter alongside their CV.
The selection process for this role will include a telephone and video interview, followed by psychometric testing and a final face to face interview.
This vacancy is being managed by our retained HR Consultancy – HRCentral Limited. No agents, please
Salary description
£27000.00 - £27000.00 per year