Location: Andover, Hampshire
Salary: £45,000 to £55,000 DOE
Contract: Full-time, permanent
Working pattern: Office-based, with some flexibility
Reports to: Head of Marketing & Business Development
My clients operates in an exciting B2B commercial leisure space with clients across the UK, US and international markets.
Experience in leisure, visitor attractions, sports venues, hospitality, design and build, construction or related sectors would be an advantage, not essential.
Now looking for a Marketing Program Manager as the business continues to grow, to strengthening their marketing function to drive high-quality inbound enquiries, support investment in BD and Sales, and help accelerate commercial growth.
The Role
We are looking for a Marketing Program Manager to build and manage a structured marketing campaign program that increases high-quality inbound enquiries, supports BD and Sales growth, and helps roll out the refreshed brand identity across their website, collateral, events and campaigns.
This is a delivery-led, commercially focused marketing role. Strong creative judgment and copywriting ability are important, but the core of this role is campaign delivery, commercial focus and structured marketing execution rather than pure creative production. You will plan, coordinate and manage campaigns across priority sectors, ensuring activity is delivered consistently, measured properly and aligned with business growth objectives.
You will work closely with the BD and Sales teams, internal colleagues, freelancers, agencies and external partners. You will also help guide the day-to-day work of a Marketing Assistant.
Key Responsibilities
* Build and manage structured marketing campaigns across priority sectors.
* Manage campaign calendars, project plans, deadlines, briefs, assets and internal approvals.
* Coordinate activity across email, website, landing pages, content, social media, events and sales enablement.
* Plan and manage events, trade shows and expos, ensuring they are professionally delivered and commercially focused.
* Track and report on key marketing KPIs, including inbound enquiries, qualified leads, campaign delivery, website conversion, email engagement, landing page performance and content output.
* Manage marketing automation activity, particularly email campaigns, segmentation, nurture activity and workflows.
* Use HubSpot to support campaign delivery, forms, lists, landing pages, reporting and marketing contact management.
* Manage day-to-day website updates, landing pages, campaign pages and conversion improvements.
* Support the rollout of refreshed brand identity across website, collateral, presentations, brochures, digital assets and event materials.
* Brief, manage and review work from internal team members, freelancers, agencies, AI tools and external writers.
* Produce or edit copy where required, including campaign copy, email content, landing page copy, social posts and sales collateral.
* Help manage the day-to-day workload of the Marketing Assistant.
What Success Looks Like
Success in this role means clear campaign plans, consistent activity across priority sectors, disciplined use of HubSpot and marketing automation, strong website and landing page performance, professionally managed events, and a marketing function that is structured, accountable and focused on generating high-quality inbound enquiries.
About You
You are an organised, commercially minded marketing professional who knows how to turn plans into action. You understand that effective marketing is about delivery, consistency, measurement and business impact, not just ideas or content.
You will likely suit this role if you are:
* Highly organised, structured and delivery focused.
* Experienced in campaign management and marketing automation.
* Confident managing email campaigns, landing pages, workflows and reporting.
* A capable copywriter and editor, even if you are not primarily a content creator.
* Comfortable briefing and managing agencies, freelancers, designers, writers and internal contributors.
* Confident using HubSpot or similar CRM/marketing automation platforms.
* Comfortable using or reviewing work in Adobe Creative Cloud, Canva or similar tools.
* Practical, resilient and able to manage multiple priorities.
* Confident enough to challenge constructively, without being combative.
* Focused on follow-through and accountability.
Experience and Skills
Essential
* Proven experience in campaign management, marketing program management or a similar delivery-focused marketing role.
* Experience with marketing automation, especially email marketing.
* Strong project management and organisational skills.
* Good understanding of lead generation, campaign performance and marketing KPIs.
* Strong written communication and copy-editing ability.
* Experience managing agencies, freelancers or external suppliers.
* Comfortable using tools such as HubSpot, Adobe Creative Cloud, Canva or similar platforms.
Desirable
* Experience in long sales cycle, project-led or high-value sales environments.
* Marketing degree or relevant marketing qualification.
* Experience managing events, trade shows or exhibitions.
* Experience supporting or mentoring junior marketing team members.
This is an office-based role in Andover, with some flexibility. The role will require limited travel for events, exhibitions, client visits and project-related activity.
Please apply/get in touch to hear more!
TJEXE
Salary description
£45000.00 - £55000.00 per year