Hybrid Working | £37,435 - £47,435
About the Role
CPI is seeking an experienced Digital Marketing Officer to join a busy marketing team on a 12-month maternity cover contract.
This is a delivery-focused role for a digital marketing professional who can take ownership of campaigns, drive performance across digital channels, and help deliver increasingly sophisticated go-to-market strategies. The successful candidate will bring strong technical expertise in digital marketing, paid media, marketing automation, and campaign optimisation, while working closely with content, communications, and business development colleagues.
We're open to candidates from a wide range of sectors. Previous experience in science or technology is not essential. What matters most is your ability to develop, execute, optimise, and report on effective digital campaigns and apply modern digital marketing best practices.
What You'll Be Responsible For:
Digital Campaign Delivery
Plan, coordinate, and execute multi-channel digital marketing campaigns
Support the development and delivery of go-to-market activities across a range of audiences and sectors
Optimise campaign performance through testing, analysis, and continuous improvement
Work with internal stakeholders to maximise engagement, lead generation, and conversion outcomes
Marketing Automation & CRM
Manage and optimise marketing automation activities
Develop automated lead nurture campaigns and customer journeys
Build and maintain campaigns within HubSpot and associated CRM systems
Support lead generation and conversion programmes through data-driven marketing activity
Paid Media & Social Advertising
Manage paid advertising campaigns across platforms including:
Google Ads
Paid Social Media
Display Advertising
Conduct audience targeting, campaign optimisation, and performance analysis
Monitor ROI and recommend improvements to maximise performance
Website, SEO & Conversion Optimisation
Support website management and landing page optimisation
Conduct SEO analysis and implement best practice improvements
Use analytics, audience insights, and testing methodologies to improve user experience and conversion rates
Support content optimisation across digital channels
Performance Analysis & Reporting
Analyse campaign performance across digital channels
Produce reports and actionable insights for stakeholders
Monitor KPIs, audience behaviour, conversion metrics, and channel performance
Identify opportunities for growth, optimisation, and automation
About You
You are an experienced digital marketer who understands the fundamentals exceptionally well and knows how to turn strategy into measurable results.
You'll bring:
Proven experience in digital marketing, ideally within a B2B environment
Experience running successful paid social and digital advertising campaigns
Strong knowledge of:
Marketing automation
Email marketing
CRM platforms such as HubSpot
Paid media channels
Website analytics
SEO best practice
Strong analytical and reporting skills
Experience using digital marketing data to optimise campaign performance
Excellent project management and stakeholder engagement skills
Desirable Experience
Go-to-market strategy development and execution
Conversion Rate Optimisation (CRO)
Website and CMS management
Audience segmentation and targeting
AI-enabled marketing tools and automation platforms
Working with agencies and external marketing partners
Experience within technology, innovation, or complex B2B organisations
Why Join CPI?
Opportunity to own and deliver impactful digital campaigns
Work across a wide range of marketing channels and technologies
Exposure to evolving marketing automation and go-to-market approaches
Collaborative and supportive marketing team
Competitive salary (£37,435 - £47,435)
Location & Working Pattern
Hybrid working arrangement
12-month fixed-term contract (maternity cover)
Flexible working environment
Reporting into an experienced marketing leadership team
The Opportunity
This role is ideal for a hands-on digital marketing professional who enjoys campaign delivery, optimising performance, and staying ahead of developments in digital channels and marketing technology. If you're experienced in digital marketing fundamentals, confident using platforms such as HubSpot, and excited by modern go-to-market strategies, we'd love to hear from you.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy
Salary description
£37000.00 - £47000.00 per year