You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource.
This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resource.
Responsibilities:
Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
Oversee website, SEO, and content marketing through WordPress.
Manage social media and maintain an active online presence.
Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
Plan trade shows and events from start to finish.
Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
Support product launches and new business initiatives.
Track KPIs and ROI, reporting directly to the Managing Director.
Manage the marketing budget and potentially supervise future marketing staff. Requirements
Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools
Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management
Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management
Competent using WordPress for content management and website administration
Strong working knowledge of Google Analytics 4, able to extract actionable insight from data
Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management
Comfortable briefing and managing external creative agencies and freelancers
Experience managing marketing budgets and producing structured management reports
Marketing degree or CIM qualification preferred; B2B sector experience essential
Experience working alongside a sales team in a lead-generation-focused environmentBenefits
Salary- £50,000 basic
Plus profit related bonus
Hours: 7.30am - 4.30pm, 30mins for lunch.
Please note- this is an office based role
IND25
Salary description
£50000.00 - £50000.00 per year