Global Head of DTC
£110,000–£130,000 + bonus + long-term incentive (DOE)
Outside London (commutable) | Hybrid
This is a senior commercial leadership role for someone who wants to own and elevate a global Direct-to-Consumer engine—end to end. You’ll shape strategy across revenue, margin, conversion, retention and customer lifetime value, while building a scalable operating model that brings together trading, customer experience, CRM, content and analytics. The environment is ambitious and performance-led, with a clear expectation that you’ll balance bold growth with disciplined execution, protecting brand value and customer experience while delivering profitable outcomes. If you thrive in high-growth or transformation settings and enjoy turning insight into action at pace, this role gives you real scope to define what “winning” looks like.
The Global Head of DTC will own the global DTC strategy and P&L, driving profitable growth and a best-in-class customer journey across all owned digital channels.
Role Highlights
– Set and deliver the global DTC strategy across revenue, margin, conversion, retention and lifetime value, with clear weekly/quarterly trading plans
– Lead trading and conversion excellence: pricing, promotions, merchandising and performance levers to improve AOV, traffic quality and repeat purchase rate
– Own the end-to-end customer experience, reducing avoidable returns through clearer content, better guidance and UX improvements
– Partner cross-functionally with Marketing, Product, Operations, Finance, Supply Chain and Customer Service to align plans and protect profitability
– Build a scalable DTC operating model, playbooks and high-performing teams across trading, CRM, content and analytics
You Will Need
– Significant senior leadership experience in DTC/e-commerce at scale, with proven profitable growth delivery
– Strong commercial judgement with full P&L ownership and confidence making trade-offs between growth, margin and customer experience
– Deep understanding of trading cadence, conversion optimisation, merchandising, pricing and promotional strategy
– Expertise in retention/CRM strategy and customer insight, with a track record of improving CLV and loyalty
– Credibility influencing executives and leading cross-functional delivery in fast-growth or transformation environments
Why You’ll Love It
– True global remit with ownership to define “what great looks like” and build a future-proof DTC model
– High-impact seat at the table, partnering closely with senior leaders to shape commercial priorities
– Scope to hire, develop and coach a specialist DTC team with clear standards and ways of working
– Performance-led culture that values curiosity, integrity and measurable outcomes
– Flexible working model designed for international collaboration and focused execution
Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates