Birmingham | £60,000-£75,000 + Performance Bonus
We're recruiting for a Head of Growth & Digital Systems to join a fast-growing, entrepreneurial business based in Birmingham.
This is a senior, hands-on role for someone who can take what is already working, identify opportunities for growth and build the digital infrastructure needed to scale.
Working closely with the Founder, you'll take ownership of digital growth across an established digital services business, with additional exposure to four offshoot businesses within the wider group.
The Role
You'll be responsible for driving customer acquisition and growth across existing services, identifying opportunities to create more targeted customer segments and campaigns.
You'll have a strong ecommerce and performance marketing mindset, understanding how to optimise the full customer journey - from acquisition through to conversion.
Key areas will include:
Driving digital growth and customer acquisition
Managing and improving paid activity, including Google Ads
Developing targeted campaigns around different services, including pension rebates
Identifying new customer and service segments to drive growth
Improving website performance, customer journeys and conversion
Reviewing and improving analytics, tracking and reporting
Setting up clear dashboards to measure campaign and commercial performance
Improving the use of (url removed) to manage projects, priorities and workflows
Working closely with developers to manage and prioritise website and platform improvements
Bringing greater structure, visibility and accountability to digital activity
About You
We're looking for someone with a background in digital growth, ecommerce or performance marketing who is commercially minded, analytical and happy to be hands-on.
You'll ideally have experience across:
Google Ads and paid digital marketing
Ecommerce, digital funnels and CRO
Customer acquisition and conversion
Analytics, tracking and performance reporting
Audience segmentation and targeted campaigns
Managing websites and digital platforms
Working with developers and managing digital projects
Improving systems, processes and ways of working
This is a great opportunity for someone who enjoys taking an existing business, understanding what is working and finding practical ways to make it perform even better.
Birmingham | £60,000-£75,000 + performance bonus | Full-time
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Salary description
£60000.00 - £75000.00 per year