Head of Performance Marketing – Respinsibilities:
* Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube and SEO ensuring optimal channel mix and investment.
* Deliver customer acquisition and revenue targets with clear ROI/ROAS, and CPA benchmarks across all digital channels.
* Forecast traffic, spend, revenue, and contribution margin, to support financial planning and strategic trade decisions.
* Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling.
* Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives.
* Deeply understand the digital customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies.
* Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels.
* Collaborate with the wider marketing team including Brand, CRM, eCommerce and merchandising teams to ensure integrated messaging and timing across all campaigns.
* Drive innovation in media strategy through test-and-learn programs, new channel exploration and automation.
* Manage external media, SEO and affiliate agencies to high performance standards, including negotiation of contracts and holding them accountable against set KPI’s
* Involvement in the development of the in-house team of digital channel specialists, driving for a culture of high performance.
* Keep up to speed with platform related changes, audience behaviours, competitor activity and retail media.
Head of Performance Marketing – Candidate Profile:
* Proven experience in managing a commercially driven performance marketing function and managing £10m+ of media budgets
* Second nature understanding of acquisition metrics, media mix modelling, and digital customer behaviour.
* Strong forecasting, budgeting and profit accountability – Focused on improving channel contribution and efficiency.
* Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, Programmatic DSPs) SEO and affiliate networks.
* Deep experience in attribution modelling, GA4, Looker Studio and partnering with analytics teams to drive data-led decisions.
* Strong grasp of upper-funnel media and its role in building long-term growth and customer pipelines.
* Experience with footfall attribution models and bridging digital activity to offline retail impact.
* Excellent leadership and stakeholder management skills, with a track record of developing performance marketing teams.
Head of Performance Marketing – Package:
* Salary – £70-80k DOE
* Onsite Gym
* Onsite Restaurants
* On Site Parking
* Extensive discount across high street products
* Growing the Performance Marketing Culture
Salary description
£70000.00 - £80000.00 per year