The Ayurveda Experience is one of the most recognized and trusted global houses of Ayurvedic brands which offers a thoughtful curation of personal care and wellness products inspired by Ayurveda. The platform has over 2.3 million customers in more than 30 countries and strives to offer clean, safe and effective beauty and wellness products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.
The Ayurveda Experience is owned and marketed by Transformative Ventures Private Limited (formerly known as Transformative Learning Solutions Pvt Ltd), and is funded by Fireside Ventures, Jungle Ventures, Anicut Capital, Riverwalk Holdings, Kalpavriksh Fund, Sharrp Ventures, and several other angel investors and family offices. Currently, we have over 300 employees across the globe. Company Website - https://transformative.in/
US Store - https://theayurvedaexperience.com/
UK Store - https://theayurvedaexperience.co.uk/
Singapore Store - https://sg.theayurvedaexperience.com/
Japan Store - https://jp.theayurvedaexperience.com/
India Store - https://tae.in/
TAE in Media - https://transformative.in/#media
Creative Content Strategist | D2C Skincare | Freelance – UK
About the Role
The Ayurveda Experience is looking for an experienced and creative Freelance Creative Content Strategist to support our growing e-commerce business in the UK market.
This role is ideal for a freelance strategist with a strong understanding of the UK consumer, proven experience in creative strategy and content development, and a passion for combining creativity with data-driven performance marketing.
You will work closely with our international marketing, creative, and growth teams to develop, test, and optimize content and creative assets that drive brand awareness, engagement, and conversions across the UK market.
The ideal candidate is highly curious, commercially minded, comfortable working independently, and able to translate consumer insights, market trends, and performance data into compelling creative ideas and actionable marketing strategies.
Key Responsibilities
Market & Consumer Research
- Conduct primary and secondary research on the UK skincare, beauty, wellness, and D2C markets.
- Develop a deep understanding of European consumers, including their preferences, needs, behaviours, pain points, cultural nuances, and emerging trends.
- Analyse competitor activity, consumer conversations, social trends, customer feedback, and market developments to identify new creative opportunities.
- Translate research and performance data into actionable creative and marketing insights.
Creative Strategy & Content Development
- Develop creative content strategies tailored specifically to the UK market and consumer.
- Create and develop concepts for paid and organic content across Meta, TikTok, Google, email, website, and other relevant channels.
- Develop platform-native creative concepts, including:
- UGC content
- Expert-led content
- Problem-solution storytelling
- Before-and-after narratives
- Ingredient education
- Product demonstrations
- Customer testimonials
- Offer-led campaigns
- Adapt global creative concepts and messaging to ensure cultural and consumer relevance for the UK market.
- Develop creative briefs and content directions for creators, copywriters, designers, video editors, agencies, and UGC partners.
Paid Creative Strategy & Testing
- Support the development of the paid creative strategy and testing roadmap across Meta, TikTok, and Google Ads.
- Analyse key performance metrics, including CTR, hook rate, thumb-stop rate, CPA, ROAS, frequency, and creative fatigue.
- Create data-driven creative briefs based on campaign performance and audience insights.
- Develop and manage a structured creative testing framework.
- Generate creative hypotheses, coordinate testing, analyse results, and recommend iterations.
- Identify high-performing creative patterns and translate insights into future creative strategies.
Content & Creative Management
- Manage creative projects from concept development through execution and delivery.
- Brief and coordinate creators, editors, designers, freelancers, agencies, and UGC partners.
- Review creative assets and provide clear, actionable feedback to improve performance and quality.
- Ensure all deliverables are aligned with brand guidelines, campaign objectives, and the expectations of the UK market.
- Proofread, edit, and refine content to ensure accuracy, quality, and brand consistency.
- Support content development across websites, landing pages, email campaigns, social media, product promotions, marketplace content, and other relevant marketing touchpoints.
Performance Optimisation
- Analyse content and creative performance to identify opportunities for improvement.
- Use performance insights and consumer behaviour data to improve creative concepts, messaging, hooks, and formats.
- Apply conversion rate optimisation (CRO) principles across relevant digital touchpoints.
- Stay updated on evolving consumer behaviours, content formats, platform trends, and creative best practices.
Requirements
- 2–5 years of experience in creative strategy, content strategy, performance marketing, advertising, or a similar role.
- Experience working with D2C, e-commerce, skincare, beauty, wellness, personal care, or consumer brands is highly preferred.
- Strong understanding of the UK consumer and digital landscape.
- Demonstrated experience developing creative concepts for paid social and digital marketing campaigns.
- Strong understanding of consumer psychology and what drives engagement, clicks, and conversions.
- Excellent analytical skills with the ability to interpret campaign data and translate insights into creative recommendations.
- Strong research skills and a naturally curious, insight-driven mindset.
- Excellent communication and collaboration skills.
- Ability to work independently and manage projects from ideation to execution.
- Strong organisational skills and the ability to manage multiple projects and deadlines.
- Familiarity with Meta Ads, TikTok Ads, Google Ads, UGC ecosystems, and digital marketing best practices.
- Strong English communication skills required; and strong UK market understanding are essential.
- Experience working with international or global brands is a plus.
Freelance Engagement
- Flexible freelance engagement with project-based or ongoing collaboration opportunities.
- Scope and workload to be aligned based on experience, availability, and business requirements.
- Opportunity to work with a fast-growing global D2C skincare and wellness brand.
- Collaborate with international marketing, creative, and growth teams.
- Work on campaigns that combine creativity, consumer psychology, strategy, and performance marketing.
- Freedom to experiment, test new ideas, and make a measurable impact in the UK market.
Why Work with Us?
- Work with a global Ayurvedic skincare and wellness brand with customers across 30+ countries.
- Collaborate with talented international marketers, creatives, and growth teams.
- Work on high-impact campaigns for the UK market.
- Combine creativity, strategy, consumer insights, and performance marketing.
- Enjoy the flexibility of freelance collaboration while working on meaningful, commercially impactful projects.
If you are a creative strategist who understands the UK consumer and knows how to turn insights into high-performing content, we would love to hear from you.