What we’re building
OriginalVoices is the human context layer for the agentic economy. Our API and MCP server let AI models and agents tap into real human perspectives on demand - so every decision and output is grounded in real people, not assumptions.
Better context is what separates AI products that work from ones that don't. Models and agents can now pull data from the web and enterprise systems - but they're blind to the input that matters most: what real people think and feel.
AI is missing the human layer and we’re building the infrastructure to fix this.
Our solution is a vertically integrated product:
- A consumer application where 25,000+ real people (and growing) create, manage, and validate their own Digital Twin to answer questions and act on their behalf. This is not synthetic personas - it’s real people, amplified with AI.
- OriginalVoices: an API, MCP, and CLI that lets models and agents query the network of Digital Twins in real time to inform and shape outputs with real human perspective.
Who uses OriginalVoices
Creative agencies, ad-tech platforms, e-commerce brands, AI-native companies, SaaS teams, consultancies and more use OriginalVoices inside their AI tools and agents to:
- Research: understand in real time what audiences think, feel, and expect.
- Create: generate targeted, relevant AI outputs - ads, landing pages, email, social, video, product copy, and more.
- Pre-test and validate: creative testing, message validation, product positioning, and feature/concept testing with real audiences before going live.
Where customers use OriginalVoices
OriginalVoices is designed to be used natively inside AI tools and agents via API or MCP. Today, most customers are teams using it through Claude, Manus, Co-Pilot Studio and Claude Code. But the bigger shift is already starting: custom agents are becoming the end customer and user of our data. We’re building the human context infrastructure for agents to research and understand what people think.
The founders
We’ve spent the last decade at the intersection of AI, research, and consumer data - and built and exited a start-up in this category before.
- David (CEO) - ex-Head of AI at YouGov plc. Previously CEO/co-founder of Inconvo, a chat-based opinion platform, acquired by YouGov.
- Vedad (CTO) - ex-Engineering Manager at 90POE, Lead Engineer at Inconvo and full-stack engineer at YC-backed Playmaker.
The role
You’ll be our first dedicated commercial hire, reporting directly to the CEO. The mandate is simple: build the new-business engine and grow revenue.
This is a founding GTM role in the real sense of the word. There's no GTM playbook - you'll build it as you go, based on what you learn running deals. If you're looking for a defined process and a quota handed to you in Q1, this isn't the role for you. If you want real autonomy and to build the GTM motion for a category being defined right now, this is it.
You'll own the full motion: from first conversation to a customer live in production. Expect to do a lot of things manually before you systemise them. As we scale, so does the role.
What the work looks like
- Building pipeline from scratch - outbound sequences, channel experiments, and target account prioritisation across our ICPs (creative agencies, ad-tech, e-commerce, AI-native, SaaS, consultancies, and more)
- Running full sales cycles - discovery, demos, commercials, close - with heads of insight, marketing, product, engineers and founders
- Working active enterprise pipeline alongside the founders
- Getting customers to real value fast
- Turning self-serve and PLG signal into paid mid-market and enterprise conversations
- Feeding what you hear back from prospects and customers into pricing, packaging, and positioning
- Finding where revenue is leaking and fixing it
- Building the operating rhythm, dashboards, and workflows that let what works compound
What we're looking for
- Clear, precise verbal and written communication
- High tolerance for ambiguity and uncertainty
- A builder’s instinct - you want to own the motion, not operate inside someone else’s
- Credibility with technical buyers - you can hold your own discussing AI agents, MCPs, and why human context matters in the age of AI
- High agency - you see what needs doing and get on with it - without waiting for a brief or a manager to tell you or to flag
- You live inside AI tools (ChatGPT, Claude, custom agents) as part of your daily workflow, not a novelty. We sell to this buyer, so we want somebody who already think this way
- Based in London, right to work in the UK, happy to be in-office most of the week
Compensation and perks
- Competitive total comp with flexibility on cash : equity mix
- Meaningful equity as first commercial hire in a category we’re actively defining
- Direct partnership with the founders, design and product team with direct input into the product roadmap
- A clear progression path as we scale
- The usual kit - whatever you need to do the best work of your career
- The opportunity to help shape our vision, product and culture as we grow and scale