We are looking for a
Cluster Sales Manager
Welcome to The Usual, the design hotel and F&B hotspot you’ve been waiting for. Our incredible hotel offers more than just accommodation and it provides a warm and inviting atmosphere where guests feel like friends.
Are you ready to take charge of driving sales, building strong relationships, and strategically position The Usual? This is your chance to make a real impact while contributing to our brand’s growth and success. Join our team and help make The Usual the go-to destination for conscious travellers.
The roleAs Cluster Sales Manager, you will be the heart of driving profitable business across all B2B client segments: Corporate Individual, Corporate Groups, and MICE, - while also supportively stimulating B2C client segments that are in line with the company’s commercial strategy and plan.
In this role you will work for the hotels in Rotterdam and Brussels, and you will as well contribute to other and future projects in different destinations.
With your strong local network and expertise, you’ll build strong and meaningful relationships and secure partnerships.
Collaborating closely with teams like Revenue, Brand Marketing, and Operations, you will make sure that everything we do aligns perfectly between client needs and hotel objectives. As part of your role, your performance will be measured through agreed KPIs, such as revenue growth, new client acquisition, and client retention within the Corporate and MICE segments. These targets will be set collaboratively to align with business priorities and will be reviewed regularly. Your key responsibilities will be:
- Develop and perform targeted sales acquisition plans for Corporate and MICE segments in both cities.
- Identify opportunities to grow high-yield and long-term business relationships.
- Proactively organize and perform sales activities, including client visits, sales blitzes, site inspections, networking events, and trade fairs.
- Build and nurture relationships with new and existing corporate clients, agencies, and event planners.
- Partner with commercial key players such as destination bureaus, conference centres, hotel partners and others.
- Act as a brand ambassador, ensuring alignment with The Usual’s values and mission in all interactions.
- Develop a deep understanding of client needs and tailor solutions to exceed expectations.
- Achieve and exceed revenue targets for Corporate Individual, Corporate Groups, and MICE. In addition for Brussels, a strong focus on EU/Government related business.
- Maintain accurate records of sales activities, pipeline, and client interactions using CRM tools.
- Monitor market trends, competitor moves, and new opportunities to keep The Usual competitive.
- A competitive salary and a performance-based bonus scheme (up to 35% of your annual gross salary);
- 25 holidays to relax and unwind throughout the year;
- A company laptop and smartphone to support your daily work;
- Pension contribution to take care of your old days.
- Travel allowance for commuting and business travel for sales calls and client meetings;
- Personal Alleo monthly budget (40 to be used for fun‑stuff: shopping, entertainment, education, well‑being and more.)
- A dynamic and collaborative work environment where your ideas are valued.
- Are you fond of your coworkers and enjoy spending time with them? Join us for get‑togethers, which include food and beverages, to further strengthen those connections.
- Personal coaching based on (y)our goals, development and ambition.
- Discount for you and family while enjoying time off (relax, eat, sleep, meet, and play) in our hotels.
- Extra time off to volunteer with our charities.
Do you have questions? Please don’t hesitate to reach out, we can’t wait to meet you! You can reach out to Ilse on ilse.wiersma@theusual.com and our People & Culture department on people@theusual.com.
Be you with usWe are committed to being a hotel that won’t treat this planet like a hotel. We think that travel can be a force for good. Our solution‑oriented group of optimists is committed to offering welcoming city trips that empower and inspire our guests, our colleagues, and the locals to do good, every step of the way.
At our workplace, we foster an empowering environment where individuals are encouraged to unleash their full potential. Our team embraces a warm and welcoming atmosphere, creating a sense of belonging and support for everyone. Collaboration is at the heart of our culture, as we believe that great achievements are made through teamwork and shared ideas. We are a game‑changing company, constantly pushing boundaries and challenging the status quo of traditional hospitality. Join us and experience a workplace where being your authentic self is celebrated.
We are proud to be an equal opportunity workplace. We strive to be open, honest, and inclusive, and we believe that these values are essential for everyone to be their best selves. We don't believe in a one‑size‑fits‑all approach,we want to hear about your passions and help you build a career that fits your needs! There is freedom for growth, change, and defining our culture together.
Your superpowers and requirementsYou are an energetic and ambitious professional with a strong sense of responsibility and a sharp eye for commercial opportunities. With your excellent communication skills and your natural flair, you excel at building and strengthening lasting relationships. Time management and organisation come naturally to you, and you consistently achieve your goals.
A self‑starter through and through, you thrive on working towards both personal and team targets, with proven success in client acquisition. Hospitality and customer focus are second nature to you, seamlessly combined with a professional and analytical mindset. What you bring to the table:
- You spot opportunities and turn them into results;
- You are always striving for win‑win solutions that benefit both the client and the hotel;
- You are committed to frequently travel to and from Brussels and Rotterdam;
- Having a market B2B network already for Rotterdam and Brussels is highly favourable
- You are commercially driven, professional, and have a keen eye for detail.
- At least 2 years of recent experience in hotel sales, preferably in the B2B/corporate travel segment;
- A bachelor's degree or equivalent work and thinking level, ideally in sales or hospitality;
- Fluency in Dutch and English, both spoken and written (knowledge of French is a plus);
- Experience in independently negotiating contracts;
- Familiarity with hotel sales (distribution) channels is a plus.
- You are legally allowed to work in The Netherlands.
€50000 - €70000 monthly