Program Manager, GTM

We are searching for a highly motivated Program Manager to join our growing team. In this role, you will be a key operational leader shaping the future of content creation on YouTube, building the operational backbone for our Generative AI (GenAI) & Shorts Go-to-Market program, and launching innovative creator tools at scale. This highly cross-functional role blends strategic thinking with hands-on execution. You will build and manage the infrastructure that allows our marketing programs to run efficiently, specialize in experiential campaigns, and work closely with Product Marketing, Product Management, Creative, Social, PR and Legal to ensure flawless execution of complex, high-visibility launches.

• GTM Operations & Infrastructure: Design, build, and manage the operations and infrastructure to support a scalable, always-on Gen AI & Shorts GTM program. Develop repeatable processes, systems, and workflows to streamline campaign execution from concept to launch.
• Program Execution & Oversight: Oversee the day-to-day operations of live Gen AI & Shorts initiatives. Act as the central point of contact for program execution, ensuring all timelines are met, stakeholders are aligned, and strategic goals are achieved.
• Cross-Functional Orchestration: Drive operational success across all Gen AI & Shorts GTM workstreams. Manage project plans, meeting agendas, and cross-functional communications to ensure seamless collaboration and information flow between teams.

• 4-7+ years of experience in marketing program management, marketing operations, or a related role, with a focus on GTM strategies for consumer tech or creator products.
• A deep interest in and knowledge of the emerging generative AI and SFV landscape and its applications in creative tools.
• Proven experience building and managing operational workflows and collaborating with Product, Marketing, Communications, and Creative teams at all levels.
• Exceptional project management skills, with a proven ability to manage multiple complex projects simultaneously, prioritize tasks, and deliver results in a fast-paced environment.
• A proactive and autonomous work style, with a highly organized and collaborative approach to problem-solving.
• Strong communication skills, with the ability to translate complex dependencies and timelines into clear, actionable plans.
• Bachelor's degree in Business, Marketing, or a related discipline.

We believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.