AI-Driven Growth Content Specialist

About us

Optiply is at the forefront of three rapidly expanding sectors: Software as a Service, Artificial Intelligence, and E-commerce. With our intelligent purchasing software, we empower over 300 web shops and wholesalers to make smarter buying decisions, using predictive analytics to optimize inventory management.

Job Description

At Optiply, we don't just sell supply chain software; we deliver intelligence through algorithms. We aren't looking for a traditional Marketeer who ‘occasionally uses ChatGPT.’ We are seeking a Native AI Marketeer—someone who understands that modern scale and creativity depend on the symbiosis between human intuition and Generative AI.

Your role is not just to ‘write posts,’ but to architect Optiply’s content ecosystem, ensuring our brand is the smartest, fastest, and most agile voice in the SaaS market.

This is what you'll be doing

1. Scalable Product Storytelling

• Bridge the gap between technical features and human impact.
• Design workflows where AI assists in producing short‑form videos, guides, and case studies.

2. Executive Authority & ‘Human‑in‑the‑Loop’ Branding

• Act as the engine behind our leadership’s digital presence.
• Leverage LLMs to analyze industry trends and suggest high‑impact ‘Thought Leadership’ topics for our CEOs, ensuring the final human touch remains authentic and provocative.

3. Field Intelligence & Event Strategy

• Be our eyes and ears on the ground at major European trade shows.
• Use social listening and AI tools to capture real‑time insights during events and instantly transform them into high‑conversion content.

4. Content Systems & AI Engineering (The Core)

• Don’t just ‘use’ AI; build your own prompts and automation stacks (e.g., Make, Zapier, Custom GPTs) to streamline ideation and production.
• Future‑proof our brand by optimizing content for AI‑Search (Perplexity, SearchGPT, etc.), ensuring Optiply is found wherever the conversation happens.

This is who we’re looking for

• A Natural AI Enthusiast: You are an early adopter of the latest models (OpenAI, Anthropic, Midjourney) and have already integrated them into your professional workflow.
• Data‑Obsessed & Growth‑Minded: You don’t guess; you test. You are comfortable using analytics to prove content ROI and pivot strategies in real time.
• A Hybrid Storyteller: You can write brilliant, evocative copy, but you can also explain the system you used to scale it.
• Chaos Coordinator: You thrive in the fast‑paced environment of event logistics and tight deadlines.
• Language & Location: Based in Amsterdam, with C2/Native proficiency in both Dutch and English (essential for brand authority in our core markets).

This it what we offer

• Competitive salary with an attractive bonus structure.
• Free lunch at the office.
• Training and development opportunities.
• Hybrid work model.
• Flexible schedule.
• Proactive career management.
• Up to 1 month of ‘work from anywhere.’
• Bike plan.
• Annual company gathering.
• Thematic events (dinners, karting, boat trips, etc.).
• Friday drinks.
• A supportive and ambitious team, ensuring you enjoy coming to work every day!

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