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Originele vacaturetekst

Brand, Creation and Planning Leader

Job Description

In this role, you have the opportunity to

Be responsible for Brand, Engagement & Planning for Domestic Appliances. You will be responsible for the overall consumer engagement strategy, all (master) content creation, content strategy, engagement channel direction, consumer ecosystem and journey definition, vision, and direction for the business.

Lead Domestic Appliances towards a new consumer centric future from engagement to content in a truly consumer centric engagement channel approach.

You are responsible for

  • Own and drive the definition of engagement channel, content, and creation strategy overview
  • Own overall Consumer Engagement strategy, reflecting the integrated value proposition based on which Businesses define their respective value propositions
  • Actively engage with the businesses to co-create the integrated value propositions
  • Own Consumer Journeys
  • Own and drive all production agencies for the consumer business including roster, budget, quality and SLA’s
  • Actively providing on Brand for consolidation of global creative agency management
  • Produce all campaign, Foundational, engagement and Key selling content in a customizable asset toolkit
  • Create conceptual experience design for consumer testing
  • Deliver Playbook including Consumer Sketches, Journeys, and presence model
  • New request validation with consumer needs
  • Develop messaging hierarchy for each touchpoint
  • Assures intake readiness along with Business Marketing Leaders
  • Maintain production schedule and communicate schedule
  • Post-Production Q&R
  • Ensure publishing rights, buyouts within the metadata
  • Publish and deploy content
  • Managing a team of 8 direct reports, responsible for Production & Deployment, Marketing Project Management, Creation, Brand & Engagement, Marketing Planning Media & Performance and Marketing Operations.

You are part of
The new Domestic Appliances Marketing organization, reporting to the Head of Marketing. As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers.

To succeed in this role, you should have the following skills and experience

  • University degree in Marketing and typically 15+ years of experience
  • Ability to craft the next generation of leaders with experience in building and scaling teams, influencing cross-functional teams, and being part of a leadership team
  • Strategic thinker with excellent problem solving and analytical skills.
  • Channels and content strategy background and delivery
  • Consumer Engagement development and implementation to support integrated seasonal marketing campaigns, promotions and activations which are grounded in key business initiatives and effectively drive revenue growth and improve customer value; maintain clear and comprehensive marketing plans across all channel engagement
  • Forward thinking and ability to anticipate consumer and markets needs

In return, we offer you
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Why should you join Domestic Appliances?

Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.

In its 128 year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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