Our client is a well-established company based near Harrogate; due to continued growth and expansion they are looking for an experienced Marketing Executive to join their existing team.
This role suits someone commercially minded, hands-on, and able to create targeted marketing programmes that directly support telemarketing, business development and account-based selling.
Main Duties and Responsibilities:
* Build targeted multi-step marketing campaigns focused on our priority sectors
* Working closely with the clients sales and business development teams.
* Produce high-quality e-shot campaigns, LinkedIn posts, and sector-specific value propositions that directly support telemarketing follow-up.
* Redefine website content and structure to emphasise company strengths
* Develop new landing pages optimised for contract buyers
* Content Marketing; Creating sector-specific educational content
* Track and report on lead quality and market penetration
All applicants should possess the following skills / experience:
* Proven experience within a similar role
* Strong understanding of account-based marketing
* Excellent written and digital content skills
* Confident with LinkedIn marketing and segmentation tools
* Able to turn technical and compliance-led information into clear commercial value
* Self-managed, proactive and comfortable working at pace
Keywords – Marketing, Marketing Executive, B2B, Lead Generation, account based marketing, ABM, marketing campaigns, e-shots, LinkedIn, SEO, PPC, content marketing, website, website content, web marketing, marketing manager, Harrogate, North Yorkshire
Salary description
£30000.00 - £30000.00 per year