This is an opportunity to take full ownership of marketing strategy and delivery, with the scope to introduce new ideas, strengthen the brand and make a measurable contribution to business growth.
Working closely with senior leadership, sales and operations, you will drive campaigns that generate quality enquiries, support vehicle sales and build lasting customer relationships. You will also lead an in-house marketing executive, combining strategic direction with hands-on delivery.
The opportunity
You will shape how the business reaches its customers, promotes its vehicle offering and converts interest into sales opportunities. The role would suit a commercially minded marketer who enjoys ownership, brings creative ideas and can demonstrate the impact of their work.
Your responsibilities will include:
Developing and delivering an end-to-end marketing strategy that directly supports sales objectives, generates quality leads and contributes to revenue growth.
Managing the marketing budget, prioritising activity that delivers strong returns.
Increasing lead volume and quality through SEO, PPC, paid social and targeted campaigns.
Promoting vehicle stock across commercial vehicle marketplaces and relevant industry platforms.
Managing engaging content and campaigns across LinkedIn, Facebook, Instagram and TikTok.
Developing CRM campaigns to nurture enquiries, encourage repeat business and improve customer retention.
Improving website content, visibility and conversion through the CMS.
Identifying new routes to market, partnerships and customer acquisition opportunities.
Identifying and implementing AI tools and automation to improve lead generation, lead nurturing, customer engagement, campaign performance and marketing efficiency.
Coordinating creative content, PR, exhibitions and industry events.
Setting clear KPIs and reporting on marketing's contribution to enquiries, sales and revenue.
Leading and developing the marketing executive while maintaining a consistent brand across all channels.
About you
You will bring at least five years' experience at marketing manager level, gained in-house or within an agency, alongside a track record of delivering measurable results.
A background or passion in commercial vehicles, HGVs, tankers, automotive, plant, machinery or a related industry would be preffered .
You should be comfortable understanding technical products and turning their features into clear, compelling customer benefits.
You will also offer:
Strong experience across SEO, PPC, social media, content and CRM marketing.
Proven experience developing and delivering a marketing strategy that supports sales, with responsibility for budgets and measurable commercial results.
Working knowledge of GA4, Google Search Console and Google Tag Manager.
Experience using website CMS platforms, ideally WordPress.
Strong analytical skills and the ability to turn performance data into practical improvements.
Excellent copywriting, communication and stakeholder management skills.
Confidence using AI tools, with a practical understanding of how to apply AI and automation within a marketing strategy to improve sales opportunities and business performance.
An understanding of GDPR and responsible customer data use.
The ability to balance strategic planning with hands-on delivery in a busy SME environment.Experience in B2B marketing, PR, trade shows, Canva or Adobe Creative Suite, and tools such as Lead Forensics would be advantageous. A relevant marketing qualification is desirable, although proven experience and commercial results are equally valued.
Why consider this role?
This position offers ownership, visibility and the opportunity to influence business growth. You will have scope to challenge existing approaches, test new ideas and build a marketing function that makes a clear commercial impact.
To find out more, apply with your CV or contact Andrew Pilling at E3 Recruitment for a confidential discussion
Salary description
£50000.00 - £60000.00 per year