Location: London, Hybrid (3 days in office, 2 days from home)
Salary: £50,000 to £55,000
Permanent
We are recruiting for an experienced Digital Content and Channel Marketing Manager to join a forward thinking organisation at an exciting stage of its digital transformation. This is an opportunity to shape and deliver a digital marketing strategy across multiple channels, driving engagement, customer acquisition and long term retention through data led marketing and innovative digital campaigns.
Leading a Social Media Executive, you will play a key role in developing connected customer journeys, optimising digital performance and embedding best practice across the organisation.
Key Responsibilities
Develop and deliver the digital marketing strategy across website, CRM, email, social media, paid media and marketing automation
Lead customer lifecycle marketing, creating personalised and automated campaigns that improve engagement and retention
Manage website content, user journeys and digital content governance to deliver an excellent online experience
Oversee social media strategy, content planning and channel performance while supporting PR, events and brand awareness initiatives
Monitor campaign performance using analytics and data insights to optimise digital activity and deliver measurable results
Coach and mentor colleagues while managing external agencies and supporting continuous digital improvement
About You
At least five years' experience in a digital marketing role with responsibility for multi channel campaigns
Strong background in email marketing, CRM, lifecycle marketing and automation platforms
Experience managing digital agencies and website development using CMS platforms such as Drupal
Advanced analytical skills with experience using Google Analytics, HubSpot or similar platforms to drive performance improvements
Strong understanding of SEO, PPC, content marketing, social media and AI driven marketing tools
An organised, collaborative and commercially minded marketer with excellent stakeholder management skills
Benefits
Salary of £50,000 to £55,000
25 days annual leave plus bank holidays
Life insurance
Pension contribution
Hybrid working with 3 days in the office and 2 days from home
Salary description
£50000.00 - £55000.00 per year