Brand Planner
Who are we?
OLIXIR is a next‑generation healthcare agency, created by uniting FCB Health London and McCann Health London as part of Omnicom Health’s evolving European structure.
By bringing our teams together and combining our strengths, we’re building something entirely new: a more agile, more connected, and more ambitious partner for healthcare brands. OLIXIR blends award‑winning creative excellence with deep scientific expertise, strategic thinking that drives meaningful brand growth, and fully integrated production at scale. We’re also unlocking new innovation opportunities, powered by AI and future‑focused ways of working.
While our name is new, our people, values, and commitment are not. You’ll find the same trusted teams, the same high standards, and the same passion for creating work that makes a real difference to patients and healthcare professionals, alongside new possibilities to grow, innovate, and shape what’s next.
OLIXIR is built for the future of healthcare communications - and this is just the beginning.
Job summary:
Working closely with the Strategy team, the Planner is responsible for the strategic output of the agency. At its core, the role of Planner is about understanding people’s behaviour and beliefs in order to define brands’ problems and objectives with the aim of providing our clients with a competitive advantage in the market.
About you:
You’re a natural problem solver with a strategic voice. You’re curious, creative and commercially aware, always thinking one step ahead and asking why. You’re comfortable presenting your thinking and can hold your own in workshops and creative reviews. You’re also a supportive team player, contributing not just to projects, but to the way the team works. You’re starting to act as a mentor to junior colleagues and are ready to take the lead when needed
Job Duties / Responsibilities:
Planning and Strategy
- Conducting and cascading as appropriate relevant research to understand or deepen knowledge on markets, competitive environments and target audiences of our clients’ brands.
- Conducting market research and supporting Lead Planners with developing research briefs, observing research, and conducting analysis/developing research findings into actionable next steps.
- Research and acquire knowledge quickly in scientifically complex therapy areas where required.
- Strategic development through boiling down information, insights, and research findings into a brand/comms strategy that is simple yet powerful, and aligned with what the clients’ brands really need.
- Support end-to-end projects from unpicking the brief through to workshop moderation, strategic development, analytics and reporting.
- Championing consistency of use of processes across all parts of the agency to ensure a collective understanding of the tools and processes used with the strategy planning process.
- Support wider agency strategy through every day work, to effectively build client brands, create business opportunities and support business growth.
Client Management
- Working closely with Lead Planner, develop strategic relationships with clients; become a confident and trusted planning advisor for allocated brands.
- Attend and contribute to strategically and creative-led meetings both internally and with clients, proactively offering appropriate challenge to improve the brief.
- Routinely present internally and externally as required, have a presence and support Lead Planner with managing the audience effectively.
- Start identifying and contribute to creating new business opportunities.
Teamwork and Creative
- Support writing creative briefs with Planning and Creative teams, and briefing Creative teams in an informative and inspirational way.
- Support appraising creative work based on suitability of idea, strategic realisation, and resonance with customer.
- Demonstrate through attitude and every day actions a support for a culture of diversity and inclusion; respect for others, collaboration, responsibility and accountability.
- Contribute to a culture of personal growth and high performance through strong collaboration, knowledge sharing and mentoring.
Knowledge, Skills and Abilities:
- Bachelor’s degree in any discipline
- Equivalent experience in brand communications agencies in scientific/medical roles, working with the Strategy team (directly or indirectly)
- A genuine passion and interest in people, communications strategy and the creative industry
- Good analytical and presentation skills
- Resourceful problem solver with a creative flair
- Good time management skills
- Good communication (written and oral) and interpersonal skills
- Ability to translate complex thoughts/ideas for any audience
- Ability to develop strong client relationships and lead interactions
We value difference and believe in creating an inclusive environment where everyone can belong and succeed. If you need any support or adjustment due to a disability during the application process, please let us know.