As the DXR Commercial Marketing Leader, you will be responsible for shaping and executing global go-to-market strategies for DXR, ensuring effective regional activation and deep customer centricity. You will lead and build the global DXR marketing function-with the mandate to scale marketing capabilities across campaign planning, activation, and messaging. You will bridge global strategy and local execution and translate technical propositions into differentiated value stories that resonate with healthcare decision-makers.
Your role- Lead all marketing activities related to product launches and promotions, ensuring strategic alignment, seamless execution, and maximum market impact.
- Manage and grow a high-performing team (currently 7-10), including product marketers and marcom specialists (direct or matrixed).
- Translate complex technical product capabilities into clear, compelling value propositions tailored to the needs of clinicians, administrators, and procurement stakeholders.
- Drive the development of omni-channel campaigns, guiding audience-based activation across digital and offline channels.
- Ensure global marketing strategies are translated into relevant, actionable regional go-to-market plans.
- Own downstream marketing strategy and execution-supporting lifecycle management, driving market adoption, and enabling commercial performance.
- Oversee campaign performance, content development, and demand generation; continuously optimize KPIs such as adoption rates, lead conversion, and share growth.
- Act as a strategic partner to Sales, Product Management, Service, and Education, bringing market insights into planning and execution.
- Foster strong collaboration with regional commercial teams to support order intake, competitive differentiation, and local sales enablement.
- Establish robust feedback loops from the field to refine messaging, tools, and campaign effectiveness.
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management or equivalent.
- 10+ years of experience in commercial or product marketing, preferably in medical devices, diagnostics, or healthcare technology.
- 5+ years in a direct leadership role, with a track record of developing and mentoring marketing professionals.
- Proven ability to translate technical or clinical product features into clear, outcome-driven customer value propositions.
- Deep understanding of B2B marketing preferably in healthcare, including product launches, demand generation, and omni-channel activation.
- Strong business acumen and a solid grasp of financial drivers like ROI, profitability, and market share.
- Entrepreneurial mindset with a proactive, problem-solving attitude and the ability to thrive in a matrixed environment.
- Experience balancing global strategy with successful local execution across diverse markets.
- A data-driven approach to campaign measurement and continuous improvement
This position isn't open for relocation.
How we work togetherWe believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
About PhilipsWe are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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#J-18808-LjbffrSalarisomschrijving€80000.00 - €120000.00 monthly