- Deep knowledge of the local market, our consumers and specifically business customers and their needs.
- Broad knowledge of businesses, business trends and office trends.
- Wide knowledge of the IKEA product range and services across all HFBs.
- Good understanding of local rules and regulations furnishing businesses within all segments.
- Strong knowledge of competitors in the local market
- Broad understand of the IKEA supply chain and the challenges this can create for the business customers shopping with IKEA
- Deep understanding of the Business Customer Experience maps and how to influence each step of the customers journey.
- Lead the IKEA for Business team, develop, coach and challenge your co-workers to grow and perform.
- Create the IKEA for Business action plan to deliver to the market business plan with input from key stakeholders.
- Analyse sales and customer KPI performance and use this knowledge to priorities initiatives and improve performance.
- Create a convenient and professional meeting with the customer in your market, both online and offline.
- Build long-lasting relationships with local business communities and actively spread the awareness of IKEA as a brand and partner for business in your local market.
- Understand the market P&L and the influence your department has on the financial results.
- Present and sell larger projects to the customers stakeholder/management group.
- Create sales quotations, follow-up on customer journeys and see projects to completion.
We deliver sustainable, extraordinary growth by creating a unique, inspiring and convenient meeting with the customers. We deliver a multichannel experience that adds value to the many people and inspires a home furnishing movement.