We are seeking a Growth Marketing Specialist, APAC to spearhead outbound marketing initiatives aimed at enhancing demand generation and funneling sales‑qualified leads (SQLs) to our sales and client teams across APAC markets. Reporting to the APAC Managing Director, the role focuses on driving outbound growth across specialist services pillars including data, media, technology, and creative workstreams.
Key Responsibilities- Create and manage effective outbound marketing campaigns to generate and increase our volume of MQL and SQL.
- Lead the organisation of events, focusing on using in‑person activities as a tool to generate brand awareness and lead generation.
- Work closely with senior stakeholders to provide strategic guidance and recommendations for marketing investment.
- Develop and implement measurement frameworks to assess marketing effectiveness and prove value to the business.
- Collaborate on the creation of content plans to promote service offerings across social media, events, and technology partnerships.
- Support subject‑matter experts in building personal brands through thought‑leadership initiatives.
- Collaborate with and support all APAC markets to align strategies and share best practices, and with global marketing teams.
- 3+ years of experience in a growth marketing role, preferably within professional services, ad‑tech or mar‑tech sectors, building or influencing marketing strategy. Experience managing events and driving leads from events is highly valued.
- Strong understanding of outbound marketing techniques and demand generation strategies, including SEO and SEM experience.
- Experience with a variety of online marketing tools and techniques such as Google Ads/SEM, SEO, social media, email marketing, and more.
- Excellent communication and interpersonal skills; ability to manage multiple senior stakeholders.
- Experience in creating measurement frameworks for marketing campaigns.
- Innovative thinker who can bring new ideas to improve marketing efforts.
We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.
#J-18808-Ljbffr€40000 - €60000 monthly
