We are makers. We create because we are curious, and we believe that the best way to prove an idea works is to make it real. As a Senior Copywriter, you are the master of the narrative. You operate at the intersection of strategic clarity and creative charm, responsible for translating complex product features and business objectives into language that is instantly clear, deeply human, and undeniably useful. You are a conceptual powerhouse who partners seamlessly with art directors and designers to build ideas from the ground up. You do not wait for a design file to be handed to you; you help shape the architecture of the experience through words. Furthermore, you represent the modern evolution of the writer: you do not view Artificial Intelligence as a threat to your craft, but as a collaborative tool to rapidly iterate, generate variants, and push your thinking further, faster.
Key Responsibilities- Own the Narrative: Write compelling, zero‑defect copy across a wide spectrum of mediums—from high‑level brand manifestos and broadcast scripts to precise UI microcopy and digital platforms.
- The Standard Bearer: Ensure every word aligns with our uncompromising standard of excellence. You must possess the restraint to know when to be simple and direct, and the wit to know when to inject charm.
- Complex Made Simple: Master the ability to distill dense, highly technical information into accessible, engaging stories that resonate with both B2B decision‑makers and everyday consumers.
- Drive the "Big Idea": Partner closely with Art Directors and Designers to crack the core concept before a single line of final copy is written. You are expected to bring platform‑level thinking to every brief.
- Cross‑Disciplinary Partnership: Work fluidly with Strategy to ensure your narrative hits the business KPIs, and with Production to ensure scripts and copy are executable within reality.
- Present with Authority: Confidently articulate and defend your creative choices in internal reviews and client presentations. You must be able to explain the strategic "why" behind the words.
- Actively utilize LLMs and GenAI tools: Conquer the blank page, generate high‑volume variants for performance marketing, and test conceptual angles at machine speed.
- Human Taste, Machine Speed: You understand that AI provides the raw material, but your human taste, empathy, and editorial eye are required to elevate the output to an iconic standard.
- Guide the Craft: While not a formal manager, you are expected to be a mentor to mid‑level and junior writers. You set the benchmark for work ethic, craft, and curiosity on the floor.
- Experience: 5‑8 years of copywriting experience in a top‑tier agency or tech‑forward creative studio.
- Versatile Portfolio: A world‑class book that demonstrates true range. We need to see conceptual campaign thinking, long‑form storytelling, and sharp, functional digital/UX writing.
- Tech‑Native: You understand the digital ecosystem natively. You know how words need to behave on a mobile screen versus a billboard versus a 6‑second social ad.
- AI Fluency: Hands‑on experience integrating AI into your writing process. You know how to engineer prompts to get strategic, varied outputs rather than generic fluff.
- Maker Mindset: You are deeply proactive, lack ego regarding revisions, and possess a relentless attention to detail (grammar, tone, and formatting).
- Craft Quality: Consistently delivering flawless copy that requires minimal structural revision from the ACD or CD.
- Creative Velocity: Utilizing modern workflows and AI to increase the speed of iteration and the volume of conceptual options provided during sprints.
- Strategic Alignment: Writing that directly solves the client's business problem while elevating the brand's perception.
Monks is the global, digital‑first, data‑driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high‑impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long‑term impact.
We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
#J-18808-Ljbffr€40000 - €60000 monthly
