Location: Germany or the Netherlands | Remote or Hybrid
Making Every Move MatterAt ViCentra, home of Kaleido, we’re on a mission to redefine what’s possible in diabetes care. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values – Be Bold, Build Trust, Focus on the Customer and Deliver Excellence – drive everything we create and every decision we make.
Your ImpactLead the marketing strategy for Kaleido’s Diabetes Care portfolio, driving campaigns, empowering sales, and shaping product positioning – especially in the German, Dutch and French market. You’ll turn insights into action, manage lifecycle marketing, and ensure high-impact execution across channels, budgets, and teams.
This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success – perfect for a marketer who thrives in a fast-paced, cross‑functional environment and is ready to lead with vision and creativity. It is important to note that you are not (yet) managing a team.
What You’ll Take OnMarketing Strategy & Execution Own and implement the annual marketing plan for the Diabetes Care portfolio, aligning with corporate and country goals. Deliver integrated campaigns across digital and offline channels – including content creation, media outreach, and event planning – while managing agency collaboration and online marketing efforts.
Sales Enablement & Stakeholder Engagement Equip the sales team with compelling tools and messaging and collaborate on programs that drive lead generation and revenue growth. Represent Kaleido in presentations and public speaking engagements, and coordinate stakeholder engagement activities.
Market & Competitive Intelligence Analyze customer insights and competitor activity to inform product development and marketing strategy, ensuring alignment with local market needs and global objectives.
Product & Lifecycle Management Partner with global teams to define product features, manage lifecycle stages, and ensure timely development. Oversee localization of marketing materials and ensure compliance with regulatory and company standards.
Performance & Budget Oversight Track and report on marketing performance, manage budgets for campaigns and events, and ensure high‑quality execution within deadlines and ROI targets.
Professional Conduct & Development Stay current with industry trends, maintain professionalism in all interactions, and work independently while collaborating effectively with global colleagues.
What You Bring- Minimum of a bachelor’s degree in business, marketing, or related field; master’s degree preferred.
- Proven senior marketing experience in MedTech, ideally in Diabetes Care or a related therapeutic area.
- Demonstrated success in developing and executing marketing strategies in a commercial environment.
- Proven ability to collaborate with sales teams and global product management.
- Strong strategic and analytical skills with proficiency in marketing metrics, CRM tools, and digital marketing.
- Fluent in English, both written and verbal. German and/or French is a big plus! Residing in Germany or the Netherlands.
- Willingness to travel nationally and internationally up to 30%.
€60000 - €85000 monthly