Senior Brand Manager

TheCompany
The client is a leading player in the specialized nutrition industry, dedicated to improving the well‑being of vulnerable groups, including infants, the elderly, and individuals with medical conditions. With a strong focus on innovation, quality, and compliance, our client works closely with co‑manufacturers to ensure that all products meet the highest standards of safety, regulatory requirements, and nutritional excellence.

We are seeking a results‑oriented Brand Manager to join the Balkan & EastMed Marketing team, with responsibility for driving growth in the Early Life Nutrition category across a complex, multi‑country region. The role owns the regional brand management of iconic brands translating global and regional brand strategies into high‑impact, market‑ready execution. Operating across two regions and more than ten countries via a distributor‑led model, this position requires strong cross‑market coordination, disciplined execution, and a highly collaborative approach. The Brand Manager acts as a central executional driver, ensuring excellence across digital, ATL/BTL, and distributor activations.

• Monitoring consumer trends, competitive activity, and category dynamics across the Balkan and EastMed regions.
• Analysing brand performance (sales, market share, pricing) and identifying growth opportunities and risks.
• Supporting regional strategic planning, including brand communication, innovation pipelines, channel strategy, and portfolio development.
• Leading end‑to‑end innovation and renovation projects, from market analysis and concept development through claims alignment, asset creation, go‑to‑market planning, launch execution, and post‑launch evaluation.
• Contributing to short and long‑term growth planning, budget planning, and excellence in execution standards.
• Co‑leading Category (CAT) strategy development and execution across both regions.
• Delivering clear, actionable competitor and category insights through structured reporting and market research.
• Coordinating the execution of integrated campaigns across ATL, BTL, digital, social, influencer, OOH, and TV channels.
• Owning social media content calendars for both short‑term activations and long‑term brand platforms.
• Collaborating closely with internal stakeholders (Sales, Digital, Medical, Regulatory) and external agencies to deliver cohesive, compliant activations.
• Partnering with distributors to ensure effective local implementation, measurement, and optimisation of campaigns.
• Ensuring consistent brand representation through high‑quality asset management and localisation aligned with global guidelines.
• Leveraging emerging digital trends, tools, and optimisation techniques (including testing and performance tracking) to continuously improve engagement.
• Navigating a complex matrix organisation, aligning global, regional, and local stakeholders.
• Managing agency relationships (media, creative, digital) to ensure timely, high‑quality delivery.
• Coordinating cross‑border projects to ensure seamless execution across multiple markets.
• Maintain robust budget tracking, campaign reporting, and project documentation.

• 3–6 years of experience in Brand Management or Marketing, preferably within FMCG, healthcare, or consumer goods.
• Strong experience in multi‑channel marketing, including digital, social media, influencers, and ATL/BTL campaigns.
• Proven track record in marketing execution excellence across multiple markets.
• Hands‑on experience with innovation or renovation projects, including project management, claims, packaging, and go‑to‑market execution.
• Demonstrated ability to work effectively with agencies and distributor‑led market models.
• Strong analytical skills with the ability to translate data and insights into clear commercial actions.
• Excellent stakeholder management and communication skills in complex, matrix environments.
• Highly organised, proactive, and comfortable operating in a fast‑paced, international setting.
• Fluency in English is required; Hebrew is an advantage.