Brand Media Principal, Football

This role sits within the EMEA Football Integrated Media team. You will partner closely with Football Brand Marketing, City teams, Global Integrated Media, Creative, Digital Retail and agency partners to bring ideas to life in Media.

Reporting into the Integrated Media Director, Football, you will as a senior strategic leader across the Football portfolio and coach Lead Professionals within the team to elevate the work across campaigns and seasons.

The ideal candidate is a senior strategic media leader with deep full‑funnel expertise and a strong point of view on how media connects brand ambition to business impact.

You bring clarity to complexity, operate confidently in senior stakeholder environments, and know when to zoom out to shape portfolio strategy versus when to step in and lead complex campaigns end-to-end.

You will elevate the quality of thinking across the team through coaching, sharp strategic frameworks and decisive prioritisation, while staying closely connected to media, consumer and platform evolution in football.

Based on our EMEA campus in Hilversum, the ideal candidate will bring:

• Experience in integrated media, brand marketing or media agency roles supporting multinational brands
• Deep paid media expertise across online and offline channels
• A love of Football and understanding of the voices and channels that shape the game for the Nike consumer
• Strong experience shaping strategy across multiple campaigns, seasons or business priorities
• Proven ability to influence senior stakeholders and coach talent
• A strong background in leading agencies and teams to execute best-in-class campaign work.

You lead the strategic application of Football media across campaigns and seasons, ensuring the full portfolio ladders into one clear category direction while delivering business impact in a complex, fast‑moving environment.

Key responsibilities:

• Lead the strategic application of Football media strategy across seasonal campaigns, ensuring work ladders into one clear direction.
• Partner closely with the Integrated Media Director, Football to translate long-term media ambition into sharp media frameworks, priorities and decision principles.
• Shape full‑funnel media recommendations across product launches, football moments and always‑on activity, creating joined‑up thinking across the Football portfolio
• Step in to lead the most complex and business‑critical campaigns end-to-end when workload or campaign complexity requires
• Act as a senior strategic thought partner to Football Brand Director and Integrated Media Director, helping set priorities, frameworks and decision principles
• Guide investment trade‑offs across campaigns, balancing ambition, business priorities and budget realities
• Coach and elevate, raising the quality of briefs, strategic clarity and executional excellence across the team
• Represent Integrated Media in senior stakeholder meetings, presenting clear and confident strategic recommendations and bringing clarity to complex decisions
• Spot portfolio-level opportunities, tensions and trade-offs early, helping the team make smarter decisions on timing, investment and focus.
• Stay ahead of media, consumer and platform shifts in football and translate them into fresh thinking that keeps Nike at the center of sport and the edge of culture.