As a senior member of the design team, this role not only owns key product areas but also mentors designers, influences cross-functional stakeholders, and contributes to the long‑term evolution of the brand’s product offering.
Key Accountabilities Category Leadership & Product Ownership- Lead the design and development of the loungewear category from concept to final execution
- Define seasonal direction and ensure cohesive, elevated collections across all drops
- Deliver innovative designs that balance creativity, comfort, functionality, and commercial viability
- Own category performance, ensuring alignment with price architecture, margin targets, and business goals
- Identify opportunities for category growth, new product concepts, and innovation
- Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trends
- Translate macro trends, cultural insights, and competitive analysis into forward‑looking product concepts* Monitor sell‑through, customer feedback, and competitor activity to continuously refine design direction
- Anticipate shifts in the loungewear market and position the brand ahead of trends
- Act as a key guardian and evolver of Hunkemöller’s brand identity within the loungewear category
- Lead the creation of seasonal narratives, mood boards, and design concepts
- Elevate storytelling through cohesive collections that resonate emotionally with the customer
- Ensure consistency and innovation across materials, silhouettes, colors, and detailing
- Design with a strong understanding of commercial drivers including margin, volume, and sell‑through
- Partner closely with Buying and Merchandising to align product strategy with business objectives
- Use data, insights, and post‑season analysis to optimize future collections
- Balance long‑term brand building with short‑term trading opportunities
- Lead collaboration across Design, Buying, Technical Development, Sourcing, and Marketing
- Clearly communicate vision, concepts, and design intent to stakeholders at all levels
- Influence decision‑making to ensure alignment on product direction and execution
- Mentor and support junior designers, fostering a high‑performing and creative team environment
- Deliver high‑quality sketches, technical drawings, and detailed product specifications
- Oversee fit sessions and ensure excellence in fit, comfort, and construction
- Lead fabric, trim, and color development in alignment with category direction
- Ensure all products meet quality standards and reflect premium design execution
- Operate effectively within fast‑paced seasonal calendars and multiple product drops
- Respond quickly to trading performance and emerging opportunities
- Drive continuous improvement in design processes, tools, and ways of working*Champion efficiency while maintaining high creative standards
- Minimum 8+ years of experience in fashion design, with strong experience in loungewear, intimates, or adjacent categories
- Proven track record of owning and growing a product category in a commercial fashion environment
- Strong portfolio demonstrating creative leadership, innovation, and commercial success
- Deep expertise in:
- Product construction, fabrics, and garment engineering
- Trend forecasting and consumer behavior
- End‑to‑end product development processes
- Strong understanding of the balance between brand storytelling and commercial performance
- Experience working in a fast‑paced, international retail or omni‑channel environment
- Excellent communication, presentation, and influencing skills
- Experience preffered in CLO3D and AI mindset, Adobe Creative Suite and PLM systems
- 25 days of annual leave, with the option to buy or sell up to 4 additional days
- Hybrid work model, combining office and remote working
- Possibility towork from abroad for up to 2 weeks per year
- Aninternational work environment, working with teams across different countries
- Travel allowanceto support commuting costs
- Access to theHunkemöller Academyfor professional development
- 25% employee discounton all Hunkemöller products
Salarisomschrijving
€55000 - €80000 monthly