- Corporate PR: Develop and manage global corporate communications strategies, including media outreach, press releases, and reputation management. Experience in corporate (crisis) PR is needed including CEO & C‑suite profiling and annual results communications.
- Brand/Fashion PR: Oversee the Brand & Fashion PR specialist on all fashion/product PR incl support on management of 5 PR agencies, showroom and PR toolkits.
- Organic Social Media: Oversee the social media team, acting as a sparring partner all organic social channels, ensuring brand consistency and audience engagement.
- Influencer Marketing: Oversee influencer strategy and execution, support the team on scouting, contracting, campaign briefing, and performance analysis of influencers across the funnel.
- Event Management: Plan and execute brand events, press days, and activations, ensuring high‑impact experiences and strong brand representation.
- Team Leadership: Manage and mentor a team of PR, Social media & influencer marketing professionals, fostering collaboration, creativity, and accountability.
- Stakeholder Engagement: Collaborate with internal departments (e.g., retail, product, digital) and external agencies to ensure cohesive messaging and timely delivery.
- Budget Management: Own and manage the PR & Influencer marketing budget, including forecasting, tracking, and reporting, ensuring cost‑effective execution of all initiatives.
- Reporting & Insights: Monitor performance across channels and provide actionable insights to optimize future communications.
- Minimum 10 years of experience in marketing communications, with a focus on (corporate) PR, social media, and influencer marketing.
- Proven track record in leading teams and managing cross‑functional projects.
- Experience in event planning and execution within a fashion, lifestyle, or retail environment.
- Demonstrated experience in budget ownership and financial reporting.
- Excellent communication and interpersonal skills.
- Fluent in English; additional languages are a plus.
- Strong organizational skills and ability to manage multiple priorities in a fast‑paced environment.
Salarisomschrijving
€70000 - €90000 monthly