SENIOR BRAND MANAGER BENELUX- URSAPHARM

URSAPHARM Benelux is a fast growing pharmaceutical company in the eye care and will play an important role in the skin care area in the near future. For over 40 years, URSAPHARM has been known for its clear application of innovative pharmaceutical concepts for effective medicines and medical devices. Today, URSAPHARM is a medium-sized company operating internationally, and thanks to its wide range of ophthalmological products, it is one of the market leaders in Germany.

Their success story is based on a combination of innovation and tradition. Since its founding in 1974, the company has grown into a pharmaceutical group active worldwide. Numerous products and innovative developments ensure the company’s continued success, providing optimal working conditions and promising future prospects for over 500 highly qualified employees at the headquarters in Saarbrücken and its distribution countries. With its own subsidiaries in France, the Benelux, Austria, Poland, the Czech Republic, Slovakia, Portugal, Italy, Serbia, India, and Italy, as well as partnerships with distribution partners in over 74 countries, URSAPHARM has grown into a true global player in recent decades, expanding far beyond German borders. However, the company remains closely connected to its original region, Saarland, and stays true to its roots. The future of the family business is now in the hands of the second and third generations, namely Frank and Dominik Holzer. We are seeking a highly motivated and entrepreneurial:

SENIOR BRAND MANAGER BENELUX

POSITION

As a Senior Brand Manager, you will be responsible for developing and executing (trade) marketing plans to maximize the potential of the brands Hylo (40%) and for the introduction of the new skin care brand Skjur (60%). You will play a pivotal role in the introduction, driving brand growth, enhancing market share, and ensuring brand integrity. The ideal candidate is a creative and strategic thinker with strong entrepreneurial mind set, a deep understanding of the OTC or/and the consumer self-care or skin care industry, and a passion for marketing, consumers , customers and getting things done. In this role you will report to Marie Claire Baudoux, Marketing Manager BeNeLux.

KEY RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies and plans, both on and offline, and campaigns to promote and position the Hylo and Skjur brands effectively;
• Develop and manage (trade) marketing budgets, ensuring efficient allocation of resources to achieve the marketing and sales objectives;
• Collaborate with cross-functional teams, including sales and key account management, supply chain, medical affairs, and regulatory, to align (trade) marketing initiatives and drive brand growth;
• Define, plan and execute the product launch of Skjur, ensuring effective communication to retailers, pharmacies and consumers;
• Create and oversee the development of marketing collateral, including promotional materials, sales aids, and digital assets;
• Monitor brand performance through regular tracking of key performance indicators and market share data, adjusting strategies and plans as needed;
• Provide strategic guidance and support to the sales team, equipping them with the necessary tools and training to drive brand success;
• Maintain brand integrity and compliance with regulatory guidelines, ensuring all marketing materials meet legal and ethical standards.

PROFILE CANDIDATE

EDUCATION & EXPERIENCE

• Bachelor/ University Degree;
• Proven experience > 10 years as a marketeer in personal care, pharmaceutical or cosmetic industry, with a track record of successful b-to-c brand management and product launches;
• Proficient in using marketing tools and technologies, including market research platforms, digital marketing platforms, and analytics tools;
• In-depth knowledge of consumer health marketing or skin care principles, regulations, and industry dynamics;
• Languages; fluent in Dutch, English and preferably in French.

RELEVANT COMPETENCES

• Self-starter, creative thinker with the ability to develop innovative marketing strategies and campaigns;
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across different departments and levels of the organization;
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously;
• Entrepreneurial mindset with a strong focus on achieving business objectives.

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