- Own and execute the Global and NL brand and campaign strategy, ensuring a consistent, high-quality brand experience across all markets.
- Lead the development of value propositions that resonate with priority audiences and strengthen brand preference.
- Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints.
- Lead and support country marketing managers in developing annual country marketing plans, ensuring local relevance and global consistency.
- Influence the cross-country brand and campaign budget, partnering with internal teams to allocate resources effectively and maximize ROI.
- Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness.
- Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels.
- Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings.
- Continuously improve campaign frameworks and go-to-market processes using evidence-based insights.
- Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders.
- Ensure campaigns are delivered on time, on brand, and aligned with commercial goals.
- Influence and guide decision-making across the organization
- Coach and mentor country marketing managers and brand team members, building capability in proposition development, campaign planning, and measurement.
- Foster a culture of insight-driven decision making, encouraging teams to combine creativity with accountability.
- Unify brand, country, and campaign efforts globally to deliver measurable brand preference and market share growth.
- Strengthen the link between brand strategy, commercial performance, and media investment.
- Elevate the quality and effectiveness of marketing plans across countries, ensuring budgets are spent smartly and efficiently.
- Drive global consistency while enabling local teams to execute with relevance and impact.
- 8–10+ years of experience in brand, campaign, and multi-market marketing leadership, ideally within an international or matrixed environment.
- Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
- Strong commercial and analytical mindset, able to translate data and performance insights into strategic recommendations.
- Experience influencing and optimizing multi-country marketing budgets, ensuring efficient, ROI-driven investments.
- Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
- Exceptional stakeholder management skills, with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
- Excellent communication skills in English; additional languages are a plus.
- Hands-on mentality: comfortable rolling up sleeves
Salarisomschrijving
€80000 - €100000 monthly