Head of Marketing-BX and Nordics

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

From the BBCS Studios office in Amsterdam we manage & operate local linear channels and digital platforms that are the home to original, premium British drama from Britain and beyond. The BBC First channel and the digital platforms, such as Nordic+, provide a premium environment for unmissable content, ranging from comfort crime and nail-biting dramas, to period classics and factual entertainment. All curated around the preferences of the local audiences in the BX and Nordics and with recognised and award-winning talent from in front of and behind the camera, we offer our fans the first chance to see stories that challenge, immerse, and entertain.

The Head of Marketing, Amsterdam works side-by-side with regional commercial, strategic and editorial leadership to develop an inspiring, ambitious vision for BBC Studios’ products and services in both Benelux and Nordics. This role leads multi-platform brand and marketing strategy and execution across the product set and regional footprint to deliver high performance against clear objectives.

The role will play an important local leadership role - sitting on the local leadership team as we build our local entities and leading the Benelux and Nordics Marketing Team – providing clear context, direction and goals as well as role modelling and evolving desired behaviours, managing performance and developing talent.

Living and breathing the local market and culture on a day to day basis, the Head of Marketing, Amsterdam is expected to have deep knowledge and lived-experience of local audiences and media market and significant marketing and team-leadership experience.

Strategy and Planning

• Contributes to the foundation of the long term, regional growth plan
• In close collaboration with colleagues and peers in regional Commercial, Strategy, Editorial and Insights teams - sets regional, long range, multi-platform brand and marketing strategy – inputting both strategic, executional and budgeting plans into long range planning process
• Oversees the creation of the annual marketing plans and budgets for regional products and services – communicating these on a regular basis to stakeholders to ensure full visibility
• Embraces new opportunities and routes to market with a growth mindset – seeking to establish best practice operational models and support with optimal marketing activity
• Feeds into the regional and departmental business review cycle – inputting on performance, plans and budgets and making pragmatic adjustments where necessary
• Collaborates with other regional marketing teams and the wider BBC Studios Brands and Marketing team to ensure transparency, connectivity and consistency in approach
• Ensures insights and data are expertly applied to decision making and that audiences are at the heart of everything we do

Campaign Delivery

• Accountable for the full 360° marketing approach and deliverables in the region
• Ensures all campaigns are strategically aligned with commercial objectives, have clear targets, are appropriate in the context of the latest regional financial performance and optimised to deliver maximum value
• Partners effectively with BBC Creative to develop compelling, effective campaigns and channel/brand identities for the portfolio.
• Reviews campaign performance to ensure the output is delivering against the objectives and we are constantly learning and improving our approach
• Builds, sustains and constantly enhances healthy and effective relationships with all stakeholders – both internal and external (media agencies, insight providers etc)
• Constantly seeking performance optimisation, pro-actively challenging the status quo in search of continuous improvements
• Responsible for their team achieving 100% compliance of campaigns with BBC Editorial Guidelines

Supports regional leadership in transforming regional presence and performance and ensuring a thriving office culture. Leverages a strong local network in the local media landscape to foster optimal external relationships with key regional clients, suppliers and stakeholders. Builds and leads the regional Marketing team, establishing goals and fostering a culture of ambition, clarity, ownership and respect. Manages and reviews all team resources effectively against the changing priorities of the business. Establishes and builds strong relationships with peers across the Business, communicating clearly and challenging where necessary. Represents the regional business, clearly articulating local nuances and rationale behind all localised execution, while understanding and respecting the Company’s guardrails and helping retain a healthy level of connectivity and communication. Encourages innovation and risk-taking in the team to advance our marketing discipline and achieve more impact. Ensures all individuals have clear personal development plans and are receiving the appropriate learning and development input.

• Fluency speaking Dutch is essential. As is proficiency in English
• A record of driving long-term, sustained performance in the region through ambitious brand and marketing plans
• A strong existing professional network in the local media landscape
• A transformative, collaborative and ‘always-on’ approach to evolving and leading office culture
• Exceptional track-record in developing and delivering brand and marketing strategies
• A good understanding of performance marketing – including but not limited to conversion and customer acquisition
• Ambition and experience in exploring new marketing outlets and trends
• High competence in commissioning and translating qualitative and quantitative audience insights and research into brand strategies, marketing plans and effective campaign briefs.
• Strong budgeting skills and ability to maximise resources to optimise results
• An ambitious team leader with a growth mindset and a focus on continuous improvement
• Able to set and clearly articulate an inspiring vision and goals to a team
• Leading team members to manage external agency resources
• Experience managing critical stakeholder relationships
• Experience managing and working collaboratively with peers and teams inside and outside an organisation
• Understanding of marketing strategies of competing brands, services, and their respective business models
• Understanding of the BBC and its current position in the rapidly transforming media market.
• Understanding and experience of editorial compliance and Fair-Trading policies.

Job Reference: 17872
Band: E
Contract type: Permanent role
Location: Amsterdam, Netherlands
Office: Hybrid

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.