Foot Locker

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Originele vacaturetekst

Associate Manager, Strategic Alliances and Events


Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, Click Here!

We are looking for a passionate multitasker to join us as Associated Manager, under the Strategic Alliances and Events team at Foot Locker.

The SA&E is the key driver on managing and developing cultural partnerships across gaming, music, sports and art, translating existing (and new) brand connections into exciting experiences. The Associate Manager works in collaboration with the SA&E Manager team (local & central) to deploy concepts that drive heat to our stores, and beyond.

You are a marketeer who participates in the local sneaker scene, a connector by nature and you share our same passion for basketball. You have experience in event planning, you are flexible and understand the pace of culture and retail.

Collaboration is your mantra and you are always one step ahead in planning. You are able to successfully deploy multiple projects at the same time, and keep a sharp level of detail and urgency in your communication.


You will be owning:

  • Basketball sponsorships. Including talent, support in community programs and commercial programs
  • Sneaker Culture, from existing relationships to new relationships, you are in the know of what is trending and how can we play a role in the culture progress
  • Pan European event and experiences support. From sneakers to ballers, to gamers and in between.
  • In-store experiences. Programming and execution at store & content level, some in partnership with some of the best sports brands in the world
  • Support the local Cultural partnerships, and central alignment between local and HQ teams
  • Support membership programs
  • Lead the execution of the SA&E programs at store level and deployment omnichannel
  • You are also the lead contact for driving engagement within our internal teams, bringing excitement to HQ events

The SA&E team also jumps in to support other projects not listed above.


What we offer

The opportunity to be part of key brand energy moments in Europe

An energetic and supportive team that will always have your back

Valuable time in our stores, with an amazing employee discount

A fantastic network of agencies and brand friends at local and Pan Euro level

You get to experience sneaker culture at its best, we have regular meet ups with sneaker brands, sports teams and associations; and some of the coolest media outlets

Your profile

  • It is a MUST that you have a deep understanding of the sneaker/streetwear industry, and are passionate about the newest drops, trends, news. Is a MUST to have a strong affinity with basketball.
  • University degree, preferably within Marketing/Sports/Brand Partnership, Brand Communications or Event Management
  • 2-4 years of experience, within the Retail//Fashion/Sports Industry or an Event/Activation/Creative agency. Experience with youth, sneaker, entertainment brands is a plus
  • Near-Native level of English, other languages are appreciated
  • You are proactive, energetic, and inspire trust.
  • You have a strong level of emotional intelligence and resilience, know when to ask for support and are able to keep focus on results
  • You are able to work as part of a team/ no silo mentality
  • You have the ability to work under time and results pressure, tight deadlines and changing priorities
  • You follow-through, and are persistent to add value and elevate quality of our team’s output
Type vacature:


  • Er is geen minimale opleiding vereist

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