Location: Cardiff (Hybrid - with parking available)
Salary: £55,000 pro rata
Hours: Approx. 20 hours per week across 3-4 days (flexible working pattern)
CPS Group are working with a growing software business that is entering an exciting period of expansion and is looking for an experienced Digital Marketing Manager to join the team on a part-time basis.
This is a fantastic opportunity for a hands-on marketing professional who enjoys taking ownership and delivering meaningful campaigns. Working closely with the leadership team, you will be responsible for managing the full marketing lifecycle - from developing campaigns and content through to execution, reporting and continuous improvement.
The role offers excellent flexibility, with around 20 hours per week required across 3-4 days. The business is open to discussing a working pattern that fits around your commitments, including shorter working days.
You'll join an ambitious SME delivering bespoke software solutions and platforms across a range of sectors including public sector, local government, housing associations and commercial organisations.
What you'll be doing:
Own and deliver end-to-end marketing campaigns, from planning through to execution and reporting
Translate commercial objectives and sales messaging into effective marketing activity
Develop targeted campaigns across email, LinkedIn, SEO, paid search, social media and events
Create engaging content including case studies, landing pages, sector content and outreach campaigns
Simplify complex software propositions into clear, compelling messaging
Work closely with sales, product and technical teams to support opportunities and generate pipeline
Manage the marketing calendar across brand, content and campaign activity
Monitor performance data, market feedback and competitor activity to refine campaigns
Provide clear reporting on marketing activity and its impact on business growth
What we're looking for:
Proven experience in a B2B marketing role, ideally within technology, SaaS, software or technical consultancy environments
Experience owning and delivering marketing campaigns end-to-end
Strong understanding of digital marketing channels including SEO, paid search, LinkedIn, email marketing and content creation
Excellent copywriting skills with the ability to communicate complex products and services clearly
Experience supporting sales teams and contributing to pipeline generation
Strong project management skills with the ability to manage multiple priorities
Commercially minded with a focus on delivering measurable results
Experience marketing into public sector, housing or similar regulated environments would be highly beneficial
Contact: Zach Bennett - CPS Group
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Salary description
£55000.00 - £55000.00 per year