Front-End Sales Representative

Location: Brentford, West London (Hybrid Working Available)
Position Type: Full-Time
Salary: Up to £50,000 + Uncapped Commission based on company performance
Our client is an established and growing specialist within the asset finance and leasing sector, providing businesses across the UK with flexible funding solutions for a wide range of equipment and technology investments. With a reputation for delivering tailored finance packages and a customer-centric approach, they are continuing to expand their market presence and are looking to strengthen their commercial team with the appointment of a Front-End
 
Sales Representative.
This is an excellent opportunity for a driven and commercially focused sales professional with experience in asset finance or leasing. You will play a pivotal role in generating new business opportunities, developing relationships with brokers and corporate clients, and guiding customers through the funding process from initial enquiry through to successful deal completion.
Acting as a key point of contact for both intermediaries and end-users, you will combine strong relationship management skills with sound commercial judgment to structure competitive and profitable finance solutions.
Key Responsibilities Relationship Management
Build, nurture, and maintain strong relationships with independent asset finance brokers, introducers, and referral partners.
Act as a trusted point of contact, ensuring a consistent pipeline of new business opportunities.
Develop long-term relationships with SME and corporate clients, identifying opportunities for repeat and referral business. Business Development & Sales
Engage directly with prospective customers to understand their equipment and funding requirements.
Present tailored asset finance and leasing solutions that meet clients' commercial objectives.
Proactively identify and pursue new business opportunities to support growth targets. Deal Origination & Structuring
Assess customer requirements and structure commercially viable leasing and finance proposals.
Manage opportunities throughout the full sales lifecycle, from initial enquiry through to approval, documentation, and payout.
Ensure all transactions align with profitability, risk, and compliance requirements. Commercial Consultation
Educate brokers and customers on leasing structures, residual value considerations, and end-of-term options.
Provide expert guidance on asset finance products, market developments, and funding solutions.
Deliver a high standard of customer service throughout the financing journey. Internal Collaboration
Work closely with Credit, Risk, and Operations teams to facilitate efficient processing and turnaround of proposals.
Maintain accurate CRM records and pipeline reporting.
Contribute to ongoing improvements in sales processes and customer experience initiatives. Essential Skills & Experience Asset Finance & Leasing Expertise
Proven experience within the asset finance, leasing, or wider commercial finance sector.
Strong understanding of leasing structures, funding arrangements, credit processes, and relevant regulatory requirements.
Knowledge of soft asset financing and associated market dynamics. Commercial Awareness
Strong business acumen with the ability to understand customer needs and financial objectives.
Confident engaging with SME owners, senior executives, and corporate decision-makers.
Demonstrable ability to identify commercial opportunities and negotiate effectively. Relationship Building & Communication
Excellent communication, presentation, and negotiation skills.
Proven track record of developing successful relationships with brokers, introducers, and end-customers.
Ability to influence key stakeholders and drive opportunities through to completion. Deal Management
Strong analytical and problem-solving skills.
Experience assessing funding requirements and recommending suitable finance solutions.
Highly organised with the ability to manage multiple opportunities simultaneously in a fast-paced environment. What's on Offer
Basic Salary: Up to £50,000 per annum
Uncapped Commission: Competitive bonus structure linked to origination and performance targets
Pension Scheme
Career Progression: Opportunity to join a growing and entrepreneurial organisation with ambitious growth plans
Hybrid Working: Four days per week based in the Brentford office
Supportive Culture: Collaborative and professional environment focused on teamwork, innovation, and customer success Apply Today If you are an experienced asset finance professional who enjoys building relationships, developing new business opportunities, and delivering tailored funding solutions, we'd love to hear from you.
This is a fantastic opportunity to join a growing organisation within the asset finance sector and play a key role in its continued success