Marketing Insight Analyst

Full job description
MARKETING INSIGHT ANALYST - Membership Organisation
THE ROLE
We're hiring on behalf of an established financial services membership organisation based in London. Their marketing runs across email, website, social, paid, partnerships and events – but they want clearer insight into what's working.
They need an analyst who can change that. Someone who takes performance data and turns it into clear recommendations that shape decisions. You'll own reporting and dashboards, analyse what's working and why, and be the person the Senior Marketing Manager relies on to understand campaign performance.
This is hands-on setting up, reporting and analysis – not data science, not strategy – but work that genuinely matters to how they operate.
WHAT YOU'LL DO
* Own reporting and dashboards across email, website, social, paid, partnerships and events.
* Analyse campaign and event performance and audience journeys, delivering actionable insights and recommendations.
* Enable audience segmentation and targeting by analysing customer and delegate behaviour and response patterns.
* Lead testing and measurement approaches, ensuring learnings are applied across campaigns.
* Produce insight reports and post-campaign reviews, highlighting outcomes, learnings and next actions.
* Support forecasting and planning through trend analysis, benchmarks and performance context.
* Liaise with the Senior Marketing Manager to prioritise measurement needs and enable performance optimisation.
WHAT WE NEED FROM YOU
Essential
* Degree or equivalent in marketing, analytics or a related field.
* 3+ years' experience in customer insight, reporting and measurement.
* Worked on marketing or events/conference analytics.
* Knowledge of KPIs, optimisation and attribution basics.
* Experience of turning data into actions for stakeholders.
* Understanding of data governance, accuracy and integrity.
* Experience of working in B2B companies.
Desirable
* Experience of working B2B in the financial services sector.
KEY SKILLS AND PERSONAL ATTRIBUTES
* Analytical rigour and curiosity.
* Strong data storytelling and visualisation.
* Knowledge of web analytics, dashboards and Excel/BI tools.
* High accuracy and attention to detail.
PACKAGE
* Salary: £35-40k depending on experience
* Pension: A generous 15% employer contribution!
* Annual leave: A substantial 30 days plus bank holidays
* Working pattern: Hybrid, London-based – 20% office attendance expected
* Bonus: Discretionary, based on performance
* Benefits: Life assurance, health cash plan