Senior Media Relations Executive

Senior Media Relations Executive

Our Tamworth based client is looking for a Senior Media Relations Executive to join their team on a permanent basis.

This exciting new role reports directly to the Marketing Manager and sits within a dynamic in-house team responsible for delivering Marketing, Communications, and Design services across the group of companies. As a Media Relations Executive, you will play a key role in supporting the group's communications strategy, working closely with the Media Relations Manager and Marketing Manager. You'll have the opportunity to shape how the company is represented across industry media platforms, identifying and leveraging opportunities to enhance the group's reputation and build its brand identity.

As a Senior Media Relations Executive, you will need to have/be:

Significant experience working in a media relations role.
Strong copywriting skills with a proven ability to create high-quality content, particularly product-focused and feature-led articles for trade media.
Excellent organisational skills with the ability to work independently and collaboratively as part of a team.
Strong interpersonal and communication skills, with the confidence to build effective relationships with internal and external stakeholders.
Proven experience developing and maintaining relationships with trade media and magazine editors.
Ability to contribute strategically to communications activity, beyond day-to-day execution.
Experience leading and taking ownership of media relations projects and campaigns.
Demonstrated ability to develop, coordinate and deliver cross-channel communications plans.
Self-motivated, enthusiastic and committed to continuous professional development.
Proactive approach to identifying and developing new stories that support business growth and brand development.Desirable Experience:

Experience working within the construction and/or electrical industry.
Experience in crisis management, reputation recovery and managing reputational risk issues.
Understanding of the trade media landscape.Details:

Salary: £35, 000 - £38, 000
Working Hours: Full Time/40 hours Monday - Friday
Location: Tamworth (full time on site)
Duration: PermanentRole of Senior Media Relations Executive:

Develop and implement proactive and reactive PR and media relations strategies aligned with business objectives.
Lead reputation management activities, including risk monitoring and crisis-response planning.
Advise on media positioning, key messaging, and emerging issues.
Create and oversee content for trade and industry media, including thought leadership articles, technical features, product launches, business updates, case studies, website stories, and award submissions.
Ensure all content is accurate, engaging, and aligned with brand tone of voice.
Identify and develop newsworthy stories from across the business into media opportunities.
Support copywriting, media pitches, and submissions for multiple brands and initiative.
Build and maintain strong relationships with journalists, editors, and industry publications.
Lead media outreach and pitching activities to secure high-value trade and digital coverage.
Manage and maintain targeted media databases and distribution lists.
Oversee press office operations, ensuring timely and accurate responses to media enquiries.
Manage sensitive issues and coordinate cross-functional responses when required.
Monitor media coverage and competitor activity, providing insights and recommendations.
Lead PR planning meetings to align communications activity with business priorities.
Collaborate with internal teams to ensure consistent messaging across all channels.
Support proofreading and content creation for company literature, websites, and marketing materials.
Identify opportunities to enhance brand visibility and reputation through positive media coverage.
Ensure all external communications adhere to brand, campaign, and tone-of-voice guidelines.
Stay informed of industry trends, regulatory changes, and media developments to shape PR strategy and activity.Benefits of working as a Senior Media Relations Executive:

23 days annual leave + bank holidays
Option to purchase up to 5 extra days annual leave
Health Cashback Plan
Pension Scheme
Life Assurance
Free Parking