Graduate Marketing Executive

First People Solutions are seeking a highly motivated, talented and detail-orientated Marketing Assistant to join our growing team based in Glasgow. We're looking for someone who can support a wide range of marketing activities, from shaping ideas to helping deliver campaigns. The role needs a good mix of creativity and analytical thinking, along with confidence using different marketing tools and platforms. You'll be an important part of growing our brand and building engagement across a variety of channels.

Duties will include:

Supporting the development and delivery of marketing campaigns from concept through to execution.
Creating and managing engaging content across social media, websites and other digital platforms to strengthen brand presence.
Monitoring campaign performance, engagement and conversion metrics to inform future marketing activity.
Using analytics tools to track results and identify opportunities to improve performance.
Planning and producing content that aligns with user intent while supporting SEO and online visibility.
Working collaboratively with colleagues across the business to support wider commercial objectives.
Contributing creative ideas and marketing initiatives as part of a collaborative team.Skills and Experience:

Degree in Marketing or a relevant subject, with the enthusiasm to apply your knowledge in a practical marketing environment.
Strong understanding of social media platforms and how to engage different audiences effectively.
Experience using Meta Business Suite to manage and analyse social media content and performance.
Comfortable using WordPress and website content management systems, with an understanding of basic website editing and page-building techniques.
Excellent writing and editing skills for digital content.
Creative mindset with the ability to contribute fresh ideas to marketing activity.
Strong communication and collaboration skills.
Experience using tools such as Canva, Mailchimp or similar marketing platforms.
Familiarity with SEO, email marketing and analytics tools such as Google Analytics.
Strong attention to detail and organisational skills.Equal Opportunities:

First People Solutions is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age