Senior Marketing Executive

From campaigns to content to driving results, as our Senior Marketing Executive, based in Irthlingborough, you'll do it all in a thriving B2B business operating across construction, built environment, and utilities. Take ownership of multi-channel campaigns, shape content, and mentor a junior while building your skills and shaping campaigns that make a real impact.
BASIC SALARY: up to £35,000
BENEFITS:
· 25 days annual leave plus bank holidays (3 or 4 days to be saved for Christmas shutdown)
· Health cash plan
· Employee assistance programme
· Life assurance
· Workplace pension scheme
· Eye care scheme
· Free parking
LOCATION: This is predominantly an office based role, with 1 day a week (Friday) working from home. You will need to be commutable to our office in Irthlingborough.
COMMUTABLE LOCATIONS: Wellingborough, Rushden, Higham Ferrers, Raunds, Kettering, Bedford, Northampton
JOB DESCRIPTION: Marketing Executive, Content and Campaign Marketing Lead - B2B
Reporting to the Head of Marketing, you'll own end-to-end campaigns across multiple brands, with full support on strategy. This Senior Marketing Executive role is a hands-on role where you'll balance big ideas with delivery, creating marketing that genuinely drives results. You'll work closely with our Head of Marketing, Digital Marketing Specialist and Social Media Assistant, operating as a tight-knit team where everyone chips in and plays to their strengths.
KEY RESPONSIBILITIES: Marketing Executive, Content and Campaign Marketing Lead - B2B
Day to day you will:
· Plan, deliver, and analyse multi-channel marketing campaigns (digital and offline) to drive lead generation and brand growth.
· Own and develop content strategy across multiple brands, ensuring consistency in tone, messaging and visual identity.
· Create and oversee high-quality content including web pages, case studies, email campaigns, social media and marketing collateral.
· Implement and optimise SEO, email marketing and digital performance strategies to maximise engagement and ROI.
· Track campaign performance, analyse data and provide actionable insights and recommendations.
· Mentor a junior team member, our Social Media Marketing Assistant, guiding output and development.
PERSON SPECIFICATION: Marketing Executive, Content and Campaign Marketing Lead - B2B
We're looking for a confident, proactive Senior Marketing Executive, who can communicate effectively at all levels. You'll be encouraged to bring new ideas to the table, challenge the status quo and ask "why", so confidence and curiosity are key.
Whilst we're open on industry background, experience within a B2B marketing environment is essential.
Above all, you'll have a "can do" attitude; someone who isn't afraid to get stuck in and make things happen. Whilst previous management experience isn't essential, you're a natural mentor who is ready to support the development of a junior team member and take pride in overseeing collective team output.
To be successful in the role, you will:
· Have proven experience in a multi-channel marketing role with end-to-end campaign ownership.
· Demonstrate strong content creation skills across digital and offline channels, with a commercial mindset.
· Have a solid understanding of SEO, email automation and social media performance.
· Be a confident communicator, comfortable presenting ideas and results to senior stakeholders.
· Be proactive, hands-on and highly organised, with the ability to manage multiple projects and deadlines. We're not afraid to admit that sometimes things "change direction" - you need to be adaptable!
THE COMPANY:
We are a well-established, growing B2B organisation operating across the training, compliance and specialist services space. Supporting thousands of businesses across the UK and internationally, we deliver a range of solutions that help organisations operate safely, effectively and in line with industry standards.
PROSPECTS:
We are actively seeking someone who is keen to grow and develop. This is a key role within the Marketing team, offering real autonomy and the opportunity to shape campaign strategy across multiple brands. As the business continues to grow, there will be opportunities to further develop the role, influence wider marketing direction, and progress within the organisation... We will give you the full support needed!
It is highly likely you will have worked in any of the following roles and/or markets, and worked with the following products and/or services: Marketing Executive, Campaign Manager, Content Manager, Digital Marketing Executive, SEO Executive, B2B Marketing, Social Media Assistant, Digital Marketing, Training, Education, Professional Services, Safety, Industrial or Technical sectors.
INTERESTED? Please click apply. You will receive an acknowledgement of your application.
Wallace Hind Selection, alongside our client embrace diversity, champion equality, and foster inclusion to create a work environment where everyone belongs and thrives.
Please Note: Wallace Hind Selection have been chosen as the retained recruitment partner of our client and therefore any direct applications to our client from candidates or agencies will be forwarded on to us direct.
REF: SM18439, Wallace Hind Selection