Lead the digital and Amazon growth strategy for a portfolio of major consumer brands.
Join a Leading Consumer Business Driving E‑commerce Growth. Are you an experienced Digital Marketing Lead with deep expertise in Amazon Advertising, e‑commerce optimisation, PPC, DSP, and digital retail media? This is your opportunity to own the full digital and e‑commerce agenda for the UK & Ireland - shaping strategy, driving performance, and delivering high‑impact commercial results across Amazon and leading online retail partners.
Join a collaborative, ambitious team in a business investing heavily in digital growth and innovation.
The Role
As Digital Marketing Lead, you'll define and execute the digital strategy across Amazon and key e‑commerce channels. You'll manage always‑on digital media, elevate content standards, and partner closely with an external Amazon agency to drive performance.
You'll work cross‑functionally with Sales, Brand, Finance and Global teams to create a seamless, high‑performing consumer journey - while leading and developing one direct report.
Key Responsibilities
Amazon & E‑commerce Leadership
Own the strategy, planning and optimisation of Amazon PPC, DSP and retail media activity to exceed commercial targets.
Act as the main contact for the Amazon agency, overseeing AMS budgets, KPIs, briefs, campaign delivery and performance.
Analyse Vendor Central insights (SFR, keyword data, trends, performance metrics) to guide optimisation and strategic decisions.
Monitor competitor activity and market trends to shape proactive channel plans.Digital Content & Website Excellence
Lead creation and optimisation of best‑in‑class product detail pages (PDPs), A+ content and e‑commerce SEO across Amazon and other retail platforms.
Ensure taxonomy, imagery, copy and brand messaging consistently meet high UX and brand standards.
Oversee digital content and user experience across brand websites, driving continuous testing, improvements and content upgrades.Channel Growth & Performance
Grow visibility and sales across pure‑play and omnichannel retail partners through test‑and‑learn initiatives and strategic media activation.
Build monthly KPI dashboards with actionable insights and recommendations for internal and global stakeholders.
Implement digital best practice playbooks and support global teams with local performance intelligence.Cross‑Functional Collaboration
Partner with Sales, Brand, Supply Chain and Finance to ensure channel plans align with stock, promotions, product launches and commercial priorities.
Represent e‑commerce and digital in cross‑functional forums, clearly communicating performance, opportunities and risks.Team Leadership
Line‑manage, coach and develop one direct report - fostering a culture of continuous learning, ownership and excellence.
Strengthen digital capability across the wider team through knowledge sharing and best practice guidance.What We're Looking For
10+ years' experience in consumer/FMCG marketing
7+ years in digital marketing, with significant experience in Amazon retail media
Expert knowledge of AMS, DSP, PPC, SEM, retail media and e‑commerce marketing
Strong understanding of SEO, PDP optimisation, A+ content and taxonomy
Hands‑on experience with Vendor Central
Proven success managing external digital or Amazon agencies
Strong communication skills and experience partnering with senior stakeholders
Commercial, data‑driven mindset with strong analytical capability
Experience leading or coaching team membersReady to Make an Impact?
If you're a digital marketing expert with strong Amazon experience and a passion for driving e‑commerce growth, we'd love to hear from you.
Apply today or reach out for a confidential conversation.
Should you require any support or assistance, please contact your local Gi Group office.
Gi Group Holdings Recruitment Limited are proud founding members of Menopause in business, corperate members for Neurodiversity in business, Disability Confident committed members, Gold status for the Armed Forces Covenant, Bronze trail blazers for Racial Equality matters and Age Freindly Employer pledge members.
Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited, Grafton Professional Staffing Limited, Encore Personnel Services, Gi Group Ireland Limited and Kelly Services (UK) Ltd. Gi Group Ireland Limited are acting as an Employment Agency in relation to this role.
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Salary description
£85000.00 - £85000.00 per year