Sales Director

Sales Director
Location: Saltaire, West Yorkshire (Hybrid: 2–3 days per week in-office)
Salary: Competitive (Based on experience) + Generous Team Bonus & Individual Commission
Eligibility: UK Resident within commutable distance of Shipley. No visa sponsorship available.
The Company
Our client is an award-winning provider of Managed Service eLearning solutions, serving a global client base across 30+ countries specializing in delivering integrated LMS platforms and complex, enterprise-grade learning ecosystems.
Their ambition is to scale the proven model into a £10m+ growth platform. This journey requires a shift toward higher sales performance, rigorous pipeline control, and shortened sales cycles. The mission is to empower global organizations through digital transformation and world-class learning technology.
The Role
We are seeking a commercially rigorous Head of Sales to build a predictable, high-conversion sales engine across both new business and existing accounts. This is a "player-leader" role: you will be a member of the Senior Management Team (SMT), capable of winning complex enterprise deals personally while driving team performance through data, structure, and accountability.
Your Primary Objectives:
* Reduce the average sales cycle.
* Build a disciplined, high-quality pipeline with strict exit criteria.
* Drive growth from both new logo acquisition and existing customer expansion.
* Ensure 100% forecasting accuracy across the full funnel (SQL → Opportunity → Closed).
Key Responsibilities
1. Revenue & Performance Management
* Own the revenue target for new business, renewals, and expansions.
* Oversee bid strategies and complex enterprise-level proposals.
* Shift focus from pipeline "volume" to pipeline "quality."
2. CRM & Governance (HubSpot)
* Define and enforce stage exit criteria and non-negotiable CRM hygiene.
* Run pipeline reviews focused on progression and decision quality rather than "storytelling."
* Use data to identify performance gaps by stage, sector, and deal type.
3. Account Management & Retention
* Lead the Account Management function to reduce churn and maximize renewals.
* Drive structured upsell/cross-sell motions for new products and features.
* Partner with Operations to ensure commercial promises align with delivery reality.
4. Leadership & Coaching
* Manage and develop a team of BDMs and Account Managers.
* Coach the team on qualification, deal control, and value articulation.
* Foster a culture of high standards and transparency—moving away from micromanagement toward system-driven accountability.
Candidate Requirements
Essential:
* Proven Experience: Significant experience as a Head of Sales within EdTech, SaaS, Managed Services, or complex B2B technology.
* Metrics-Driven: A track record of improving conversion rates and shortening sales cycles.
* CRM Mastery: High operational grip on CRM systems (HubSpot preferred).
* Enterprise Sales: Experience managing multi-stakeholder, high-value sales processes.
* Leadership: Recent personal experience winning complex deals while simultaneously managing a team.
Desirable:
* Experience scaling a sales function toward £10m+ ARR.
* Background in founder-led or SME growth environments.
* Experience implementing capacity modelling and pipeline governance.
Please get in touch and apply if you have expereine in Edtech, SaaS or Complex B2B Technology.
Send your cv to Justine Sellman at Logic Recruiting