Digital Analytics Manager

Digital Analytics Manager | London (Hybrid) | Up to £65,000 + Benefits

Zachary Daniels are delighted to be partnering with a growing, customer-focused retail business that is investing heavily in its data and digital capability, to recruit a Digital Analytics Manager.

This is a key role within the business, responsible for driving digital analytics strategy and enabling data-led decision making across marketing, ecommerce, and customer functions. You'll take ownership of analytics platforms, lead on data integration initiatives, and play a central role in shaping how data is used to drive performance and growth.

Benefits You'll Enjoy:

Salary up to £65,000
Hybrid working (2 days in London)
Opportunity to shape and own digital analytics strategy
Work closely with senior leadership and key decision makers
Ongoing investment in data and technologyRole Responsibilities:

Own and manage digital analytics capability across the business, with a focus on GA4 and GTM
Manage external analytics partners, ensuring delivery aligns with business objectives
Lead the development and execution of a centralised data strategy to support insight generation
Drive marketing measurement across multiple brands, delivering insight into performance and ROI
Develop and maintain dashboards and reporting using tools such as Power BI and Looker
Lead initiatives around customer segmentation and performance marketing optimisation
Oversee data accuracy, tracking, and implementation including GA4 optimisation and tag management
Contribute to the development of a centralised data warehouse (GCP, BigQuery)
Ensure data governance, privacy, and compliance standards are metAbout You:

Deep expertise in GA4 and Google Tag Manager (essential)
Strong understanding of digital tracking, attribution, and marketing performance measurement
Experience working with BI tools such as Power BI or Looker
Familiarity with data warehousing concepts and tools (GCP, BigQuery)
Experience managing external partners or agencies
Commercial mindset, able to translate data into actionable insights
Strong stakeholder management skills, comfortable working with senior leadersThis is a fantastic opportunity for a Digital Analytics Manager to take ownership of a critical function within a business that is genuinely investing in data, with the chance to shape strategy, improve performance, and drive measurable impact.

Apply today with your most up-to-date CV!

BH35783