Global Head of Content

Top Employers Institute is the global authority on recognising excellence in people practices. Through independent Certification, benchmarking and insight, we help organisations improve employee experience, strengthen organisational performance and demonstrate the impact of HR on business outcomes. For more than 30 years, we’ve worked with many of the world’s leading employers, including Accenture, Deloitte, Heineken, Mondelēz International and VodafoneThree. Today we certify nearly 2,500 organisations across 131 countries and regions, positively impacting more than 14 million employees worldwide.

Top Employers Institute. For a better world of work. Purpose and contribution

Content is one of our most important strategic assets. We’re looking for an experienced Global Head of Content to shape one of the world’s leading HR thought leadership platforms, working directly with the CMO to turn insight into compelling stories that build authority, influence senior HR leaders and support commercial growth.

This is a newly created role reporting to the Chief Marketing Officer, created following the promotion of the former Global Communications & Content Director to the Executive Leadership Team as CMO. As Top Employers Institute continues to grow globally, we’re investing in dedicated content leadership to strengthen our thought leadership, editorial excellence and global content strategy.

Working directly with the CMO and senior leaders across Research & Insights, Product, Marketing and Client Success, you’ll shape one of the world’s leading HR thought leadership platforms. From flagship research and executive content to customer advocacy, PR narratives and major events, you’ll transform insight into compelling stories that influence HR leaders worldwide.

You’ll also establish the editorial standards, governance and processes that enable a high-performing global content function.

Key Responsibilities

Lead our global thought leadership and editorial strategy

• Own and evolve the global content strategy, working closely with the CMO, Product Marketing Manager and Senior Campaigns Manager to bring our brand positioning to life through compelling content
• Ensure content is insight-led and distinctive, bringing big ideas, strong points of view and high-quality storytelling that builds authority
• Translate business priorities into a clear editorial roadmap across thought leadership, PR, organic social, web, client marketing, regional enablement, partner content, that also complement demand generation programmes
• Write and edit personally, including executive articles, keynote presentations, long-form thought leadership reports and flagship content

Build one of the world’s leading HR thought leadership platforms

• Lead executive thought leadership, flagship reports, keynote presentations and integrated content programmes spanning PR, executive communications, social and major events
• Build scalable client advocacy and subject matter expert programmes that amplify customer success stories and organisational expertise across marketing channels
• Maximise the value of flagship content through intelligent repurposing across channels, audiences and formats
• Act as the day-to-day editorial sign-off for content, ensuring exceptional quality, consistency, brand voice and reputational standards
• Partner with the CMO to evolve and embed the organisation’s messaging, narrative frameworks and editorial standards across all content

Build a high-performing global content engine

• Build scalable content operations, workflows and governance that enable high-quality, efficient content creation, publication and reuse across the organisation
• Champion the responsible use of AI to improve research, workflow efficiency, personalisation and content repurposing while maintaining exceptional editorial standards and human-led storytelling

Influence across a global organisation

• Build trusted relationships across global teams, balancing global standards with regional needs while confidently influencing stakeholders

Lead creative partners

• Manage an in-house designer, external agencies, PR partners and freelance creatives, ensuring consistently high-quality creative output and content delivery

Key success competencies Company competencies

• Global perspective

Role-specific competencies

• Directs work
• Tech savvy
• Strategic mindset
• Plans and aligns
• Manages complexity
• Cultivates innovation
• Drives results
• Business insightjs

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