Director, Marketing Change Enablement (DMP Strategy)

Director, Marketing Change Enablement (DMP Strategy)

Location: Remote – European Time Zones (CET). Candidates must be based in and eligible to work from a Randstad operating country within the CET band (e.g., The Netherlands, Germany, UK, Spain). Working Conditions: Remote/hybrid role requiring full availability during Central European Time (CET) business hours to support our global marketing organization.

Role Summary

We are seeking a Director of Marketing Change Enablement to lead the global transition from traditional, relationship‑based marketing to a digital‑first, data‑driven ecosystem. You will be the primary architect for the successful launch, adoption, and operationalization of our Digital Market Place (DMP), enabling hyper‑personalized customer experiences at scale. This is a Strategic Change & Operational Leadership role, not a technical software development or local execution role.

Responsibilities

• Design a 3‑Year Strategic Roadmap for the DMP to maximize global marketing performance and ensure operational readiness.
• Bridge the global‑local gap by unifying 40 markets into a single sustainable talent platform.
• Lead digital upskilling by defining a holistic learning journey for a workforce of 400+ FTEs to transition from ‘gut‑feel’ traditions to data‑centric execution.
• Drive ecosystem integration to ensure local marketing activities feed into the global DMP following a unified ‘runbook’.
• Own adoption metrics: aim for 100% adoption of the digital‑first strategy across all global regions.
• Ensure operational excellence by successfully executing the annual DMP roadmap and change‑management framework.
• Close knowledge gaps through targeted regional upskilling and tactical support.

Key Metrics

• 100% adoption of the digital‑first strategy across global regions.
• Successful execution of the annual DMP roadmap and change‑management framework.
• Closing identified knowledge gaps through targeted regional upskilling and support.

Qualifications

• 8–12 years of experience in operational management and digital platform transformation.
• Ability to ‘talk tech’ and translate sophisticated DMP concepts into actionable processes for non‑technical audiences.
• Proven matrix leadership experience navigating complex global structures and managing cross‑functional teams across Change, Communication, and Learning.
• Strong analytical acumen with the ability to interpret $MI/BI$ data for data‑backed recommendations to executive leadership.

Benefits

We offer a competitive salary and attractive benefits, including job security and a great work‑life balance.

Contact

Reach out to our Recruitment Business Partner at jennifer.roberts@randstadsourceright.co.uk for the full job specification and a confidential discussion.

#J-18808-Ljbffr