Senior Media Planner I

About the Role

Senior Media Planner, Strategy & Planning: Dive into the exciting world of multi‑channel media planning as a strategic partner and thought leader! In this role, you’ll shape and execute high‑impact digital marketing strategies that span Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, X, TikTok, etc.), and Programmatic channels. Your mission? Supercharge our major technology client’s customer base, brand awareness, engagement, and conversions. Prepare to be a trusted advisor, collaborating hand‑in‑hand with client managers and innovation leaders.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media, and Programmatic channels.
• Partner with stakeholders (DMMs, PMMs, Strategy Directors) to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels.
• Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization.
• Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives.
• Track, share, and manage benchmarks and performance standards across the team, empowering marketers with data and tools for success.
• Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks.
• Maintain deep expertise in Google Ads, Programmatic platforms (DV360 preferred), Paid Social platforms, finance, legal, and brand safety policies.
• Create, implement, and maintain reporting scripts and dashboards across channels.
• Manage multiple projects and competing deadlines efficiently.
• Demonstrate excellent written and verbal communication with all stakeholders.
• Work effectively both independently and within a fast‑paced, collaborative team.

About You (Essentials)

• 5‑7+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms.
• BA/BS degree (Business, Finance, Marketing, or equivalent) preferred.
• Advanced Excel/Google Sheets user (vlookup, pivot tables, formulas, sheet optimizations) for forecasting, reporting, and data analysis.
• Strong data analytics and operations skills, with a passion for data‑driven decision making.
• Organizational skills and expertise in managing complex marketing campaign logistics.
• Basic understanding of website creation and landing page optimization; experience with A/B testing and reporting across channels.
• Exceptional presentation skills, comfortable speaking about and presenting data to clients.
• Strong cross‑functional management skills, comfortable collaborating with diverse stakeholders.
• Relationship builder with excellent verbal and written communication skills.
• Familiarity with digital marketing concepts and industry trends.
• Superior project management skills and the ability to handle multiple complex projects simultaneously.
• Thrives in a fast‑paced environment and adapts to ambiguity.
• Fluency in English is a must.

Plus (Optional)

• Bachelor’s degree with strong academic performance and analytical success.
• Knowledge of Ad Servers, campaign optimization tools, and online tracking technologies.
• Experience with Google Marketing Platform.

EEO & Accessibility

Monks is an equal‑opportunity employer committed to building an inclusive and equitable workplace. The company ensures equal access for people with disabilities under local laws and actively works to remove and prevent barriers to accessibility.

Work Location & RTO

This role is subject to the company’s Return to Office policy. In‑office presence may be required for a set number of days per week. Details will be provided upon hire.

Salary

Salary Range: $80,000—$85,000 CAD.

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