Creative Design Lead

At STICHD, we believe strong brands are built through bold ideas, sharp execution and great teamwork. From global campaigns to retail spaces and digital experiences—you’ll see and feel our work everywhere our brands come to life. We’re looking for a Creative Design Lead to lead our multidisciplinary design studio and take our visual expression to the next level.

• Lead a studio of 2D and 3D designers and shape how our brands show up across campaign, retail, digital, and brand touchpoints.
• Connect strategy to creativity, guide teams from concept to execution, and raise the bar on creative quality every day.
• Work closely with the Creative Director, cross‑functional partners, and stakeholders to ensure design work is distinctive, consistent, and always on‑brand.
• Translate brand strategy and briefs into clear visual directions, design systems, and compelling product storytelling.
• Partner closely with the Creative Director to define, guard, and elevate creative direction and design quality.
• Oversee design development from first idea to final execution—on brief, on time, and on brand.
• Coach and mentor designers at different levels, fostering a collaborative and growth‑oriented studio culture.
• Manage studio workflow, resources, and priorities, continuously improving ways of working.
• Collaborate with category, marketing and product teams to deliver cohesive, brand‑aligned creative solutions.
• Confidently present creative concepts and design rationale to senior stakeholders and external partners.
• Stay ahead of trends in fashion, retail and design—and translate insights into inspiration for the team.
• Champion innovation in tools and processes, including AI, motion and 3D, to boost creative quality and efficiency.

• A Bachelor’s degree in Graphic Design, Communication Design, Visual Design or similar—or equivalent experience.
• 8+ years of experience in design, including at least 3 years in a leadership role within a brand, agency or retail environment.
• Proven experience leading creative teams and managing multiple workstreams across 2D and 3D design.
• A strong portfolio of high‑quality campaign, retail and digital work—from concept to execution.
• Experience working in complex, multi‑brand environments is a plus.
• Confidence working with cross‑functional stakeholders such as marketing, product and category teams.
• Strong creative leadership skills: set direction, give clear feedback and inspire others.
• Excellent visual taste and craft, combining strong concepts with refined execution.
• A strategic mindset that connects brand, business and consumer insights.
• Strong communication and presentation skills—you tell a clear, compelling creative story.
• Well‑organised, comfortable juggling multiple priorities and deadlines.
• High proficiency in Adobe Creative Suite and Figma, with awareness of motion and 3D workflows.
• Curiosity for innovation, digital craft and emerging tools—including AI.
• Fluent in English; Dutch is a plus.

• 38‑hour workweek with options for 40‑hour full‑time work.
• Flexible holiday allowance: 40 days per year or 28 days for a 40‑hour salary.
• Annual bonus scheme.
• Introduction and training programmes for personal development.
• Free fruit and low‑cost lunch.
• Choice of lease‑bike, NS Business Card or travel allowance (€0.23 per km for >10km).
• 8% holiday allowance, employee insurances and a pension scheme.
• Employee discounts on product websites.
• Hybrid working: 3 days in office, 2 days at home (incl. Home‑working allowance).
• Flexible working hours, modern workspace and a good working atmosphere.
• International working environment with colleagues from more than 50 nationalities.
• Well‑being activities (yoga, pilates, bootcamp) and an in‑house gym.
• Community involvement and company‑wide events.

STICHD provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at STICHD and PUMA and we do not tolerate any form of harassment or discrimination.