We are looking for a data-driven marketing professional to elevate our online presence through synergistic growth hacking methodologies and…
No. Stop.
If you’ve read this far without clicking away, you probably have more patience than most marketers. But let’s be honest: you know these job postings. Lots of buzzwords, nothing concrete, and at the end you still have no idea what you’d actually do on a Monday.
… so here’s what you do on a Monday:
You open LinkedIn Campaign Manager. You check the results of the three campaign variants you set live last week. One variant is clearly outperforming on CPL. You scale it up, pause the other two, and document why. Then you dive into HubSpot to check whether that new lifecycle flow you built on Friday is actually triggering as intended. Spoiler: there’s a bug. You fix it. Before lunch, you’ve already done more than some marketers do in a week.
Sound familiar? Keep reading.
What this role is aboutYou run LinkedIn Ads and Google Ads. Not manage or review: run. You’re in the tools, you control the budgets, you test and optimise.
But it’s more than just paid. You also own our full marketing automation stack in HubSpot: lifecycle stages, lead scoring, nurture flows, reporting. And you help build an experimentation engine with tools like Clay, Trigify and n8n to turn intent signals into actions. Not because it sounds cool, but because technology helps us work smarter and faster.
You’ll be the fourth person in a small marketing team at a fast-growing cleantech B2B SaaS scale-up. The foundations are already in place: a marketing dashboard, automation infrastructure, and a clear go-to-market strategy. You’re not starting in a desert. But you do get the space to shape things your way.
What your week looks likeHalf your time you’re in LinkedIn Campaign Manager and Google Ads. Managing budgets, fine‑tuning targeting, testing creative variations, optimising based on CPL, conversion and pipeline. You don’t report on clicks and impressions. You report on what actually ends up with Sales.
A quarter of your time you work in HubSpot and our automation stack. Building and improving workflows, optimising lifecycle flows, making sure Marketing and Sales use the same data. With Clay and Trigify you turn intent signals into concrete actions. With n8n you automate the things you don’t want to keep doing manually.
The rest you design and run experiments. Through paid channels, messaging variations and audience segmentation. Formulate a hypothesis, measure, learn, scale or stop. Write it down. Repeat.
Your toolstackHubSpot. LinkedIn Campaign Manager. Google Ads. Clay. Trigify. N8N. Google Analytics. Notion.
If reading this list made you smile: we should talk.
What you need to bring:3-5+ years of hands‑on experience in performance or growth marketing. Preferably in B2B SaaS or tech. Hands‑on means: you ran the campaigns yourself, not just watched the dashboard while someone else pressed the buttons.
LinkedIn Ads and Google Ads are not new environments for you. You can talk about CPL, ROAS and audience strategy with depth, not just the right abbreviations.
HubSpot (or comparable): you build workflows, lifecycle tracking and reports without needing to watch three tutorials first.
Experimentation is in your DNA. You’ve formulated hypotheses before, set up experiments, and decided based on data whether to continue or stop.
Complex B2B buying journeys with multiple decision‑makers and long sales cycles are something you understand. Not in theory. In practice.
You speak and write fluent English and conversational Dutch.
Experience with intent data tools (Clay, Trigify, 6sense, Bombora or similar).
Experience with automation and integration platforms (N8N, Zapier, Make).
You’ve worked in a startup or scale-up before where you had to build, not just optimise.
Affinity with cleantech, energy or sustainability. Not required, but it helps if you believe in what you’re selling.
After 3 months: LinkedIn Ads and Google Ads are running fully under your responsibility. You’ve run your first experiments and documented the outcomes. You know the HubSpot environment and have implemented the first improvements.
After 6 months: Paid channels are performing measurably better than at the start. Intent-based workflows are live. You’ve established an experimentation cadence the team learns from. Sales actively uses what you deliver.
After 12 months: Marketing’s contribution to pipeline is clearly attributable and growing. The experimentation engine delivers consistent learnings. Automation runs reliably and scales with growth. You’re a trusted partner for Sales and Leadership.
A bit about usTibo Energy builds software that makes complex energy systems smarter. Solar panels, batteries, EV chargers, grid connections: we make sure they are optimised automatically, in real time, and based on data. We’re a scale‑up in Eindhoven with a team that works hard, moves fast, and doesn’t believe in endless meetings. We work hard, but above all we genuinely enjoy working together.
New ideas are taken seriously. Experimentation is part of the deal. Not everything is perfectly set up yet, and that’s exactly what makes this role interesting.
What we offerA salary between €4,500 and €5,500 gross per month excluding holiday pay, depending on experience
Personal development budget
Hybrid working environment
Travel expense reimbursement & a Macbook
Stock Appreciation Rights (SARs), so Tibo’s success is your success too
A team that knows what hard work means and celebrates it too
We’re committed to building a diverse and inclusive team.
We know that different perspectives make us stronger — and better at what we do. We welcome applications from people of all backgrounds, experiences, and identities, even if you don’t tick every box in the requirements. If you’re excited about the role and our mission, we want to hear from you.
#J-18808-Ljbffr€4500 - €5500 monthly