Senior Brand Manager

Lead the brand growth and communication strategy for Foremost Omega, steering its transformation toward a science‑backed, emotions‑resonant brand loved by modern parents. The purpose is to shape the brand’s long‑term vision, drive 360° marketing excellence, and deliver business impact through powerful consumer insight, creativity, and flawless execution.

Responsibilities

The Brand Lead for Foremost Omega is responsible for driving end‑to‑end brand strategy and execution to strengthen leadership in kids’ nutrition and accelerate sustainable growth. This role combines insight‑driven strategic planning with best‑in‑class marketing execution, ensuring the brand delivers consistent, impactful experiences across touchpoints while balancing equity building and commercial performance.

1. End‑to‑End Brand Ownership with Strategic Depth

This role carries full responsibility for long‑term and short‑term brand planning, including annual and quarterly roadmap development, brand calendar management, and alignment with innovation, channels, and commercial priorities. Candidates should be comfortable balancing equity building and conversion goals while stewarding brand consistency in partnership with regional and global stakeholders.

2. Execution Excellence Through Collaboration and Influence

Success depends on the ability to lead integrated, 360° campaigns from idea to market, working across ATL, digital, social, and in‑store channels. The role requires strong cross‑functional influence, close partnership with Sales, Shopper Marketing, R&D, and agencies, and the ability to turn product innovation into compelling consumer stories with flawless go‑to‑market execution.

3. Strong Performance Mindset and Financial Accountability

The Senior Brand Manager is expected to rigorously track brand health, campaign effectiveness, and commercial performance, using insights to continuously optimize impact. Full ownership of the A&P budget is critical, with a focus on ROI, investment efficiency, and proactive identification of growth opportunities through competitive intelligence and cultural trendspotting.

This role will be reported directly to Marketing Manager, and will be based in Head office, Phaholyothin, BKK.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 8+ years of progressive experience in brand management (FMCG preferred).
• Proven success in developing integrated communication campaigns and managing cross‑functional projects.
• Strong commercial acumen with the ability to turn insights into business growth.
• Leadership mindset with experience in managing agencies and influencing without authority.

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