Your scope of work
As a CRO Specialist, you are responsible for improving website performance and increasing conversion rates across your assigned categories and key steps in the customer journey. You use data, user insights and experimentation to identify opportunities and implement optimizations that enhance the online buying experience.
Your key responsibilities include:
- Analyze user behavior and performance data (e.g. GA4, Contentsquare, customer feedback) to identify friction points and opportunities
- Develop and execute CRO strategies for categories and key funnel components
- Set up, run and evaluate A/B tests and translate results into actionable improvements
- Optimize category pages, landing pages and key customer journeys
- Improve search, filtering and product discovery to enhance the user experience
- Identify and resolve issues in low-performing funnels and landing pages
- Collaborate with commercial teams, SEO, Customer Care and tech teams to implement improvements
- Monitor results, report on impact and continuously optimize based on performance
Who are you?
You are full of energy and thrive in a dynamic environment where no two days are the same. Variety in your work and new challenges give you extra drive to spot opportunities and take initiative. With your proactive mindset, you actively contribute to the team, as you believe the best results are achieved together. You switch easily and adapt quickly to what's needed. Do you recognize yourself in this? Then you're a perfect fit for MediaMarkt!
- Analytical mindset, curious and driven to improve performance
- Bachelor's degree in Marketing, Analytics, Business or a related field
- 2-5 years of experience in CRO, digital optimization or a similar role
- Strong analytical skills and experience with web analytics tools such as GA4
- Experience with tools like Contentsquare or Hotjar is a plus
- Experience with building advisory pages in the CMS (Eg. Contentful) is a plus
- Solid understanding of UX/UI principles and customer journeys
- Experience optimizing landing pages, funnels and conversion flows
- Strong communication skills and ability to work with different stakeholders
- Proactive, curious and solution-oriented mindset
- Fluent in English; Dutch and/or French is a plus
About Us
At MediaMarkt, everything is built around the "Let's Go!" mentality: not just a slogan, but a way of working and thinking. We love technology and enjoy sharing this passion with others. We have fun in what we do and aim to inspire. As the number one in the Benelux and Europe, we help shape how people experience and use technology. We make a difference and are ready for our customers across all channels. Together with over 50,000 colleagues across Europe, we are building the retail experience of the future every day.
We believe that the best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision: becoming the Experience Champion in consumer electronics. We value diversity, promote equal opportunities, and foster inclusion. Will you become part of our team?
What do we offer you?
- An - without exaggeration - fantastic workplace in 'De Rotterdam'
- Opportunities for personal and professional growth
- Freedom and responsibility to shape your own role and bring ideas to life in a dynamic, opportunity-rich environment
At MediaMarkt, we're bold. We're entrepreneurs within the company, which means you'll have the opportunity to grow quickly and develop yourself in many directions.
In addition, you'll benefit from attractive perks, such as an employee discount, 30 vacation days, discounted fitness memberships, a bike lease program, and advantages on various insurance products.