[2026] LOA - BNL - Product Brand Manager Coloration BNL

L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.

In this Product Brand Manager role, you will be working on our full hair coloration brand portfolio (L’Oréal Paris & Garnier) – being the undisputed NO.1 in both Belgium and the Netherlands. Driving a super dynamic market while optimizing distribution, pushing new gestures & innovations, and recruiting new consumers to the category.

Who am I?

As Product Brand Manager you are part of a multidisciplinary marketing team and within it, you are the ‘Brand Champion’ meaning you are responsible for the growth of your brands. Furthermore, you are the owner of consumer insights, making sure they remain at the heart of our marketing decisions and strategies; from budget creation, portfolio management and media campaigns, all while enhancing and developing the brand equity.

In short: you are accountable for driving and implementing the 360 strategies for all CPD coloration brands, answering the local consumer needs for both Belgium and the Netherlands.

My responsibilities

The Product Brand Manager has a very diverse set of tasks, consisting of:

• Data Mastery: Expert at synthesizing vast data sources into concrete improvement plans
• Financial Ownership: Full proficiency in P&L management and financial modeling
• Strategic Influence: Proven ability to build and present winning business cases
• Create a portfolio and product vision, strategy and growth plan
• You are the owner of the media axis from briefing, implementing till performance.
• Roll out the right tailor-made media strategy
• Own brand identity/DNA

Your profile

To maintain our top position in the market, we need ambitious people, with strong convictions and believes. People who are courageous, take risks and challenge the status quo. We look for future leaders who are willing to go the extra mile and want to make a difference. As a person you need to manage complexity and fast-moving environments, be entrepreneurial and open minded for initiative and new ways of working.

Our ideal candidate has:

• A master’s degree, preferably in a relevant field
• At least 3-5 years’ experience in product management
• Fluent in English, and either French or Dutch in speaking and writing
• Experience with fast and effective internal and external stakeholder managementA broad understanding of FMCG such as Brand management, Digital, Category Management, E-Commerce

What do we offer?

When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.

And furthermore you will find with us:

• An inspiring work environment with ambitious colleagues, where working Agile is the norm;
• A healthy career perspective with good development and career opportunities;
• A competitive salary which is adjusted on an annual basis in case of good performance;
• Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
• Nice extras such as various sporting company activities.

Diversity

L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.

A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant.

How to apply

Are you ready for this challenge and do you meet the conditions?

Then apply quickly!

Do you want to know what it's like to work for L'Oréal Benelux?

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